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Mobile banking capabilities required to serve the unbanked market in South Africa

Dissertation (MBA)--University of Pretoria, 2012.

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Other Authors: Kumar, Dinesh
Format: Thesis
Published: University of Pretoria 2013
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access_status_str Open Access
author2 Kumar, Dinesh
author_browse Kumar, Dinesh
author_facet Kumar, Dinesh
collection Thesis
dc_rights_str_mv © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Dissertation (MBA)--University of Pretoria, 2012.
format Thesis
id oai:repository.up.ac.za:2263/23719
institution University of Pretoria (South Africa)
last_indexed 2026-06-10T12:36:26.674Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2013
publishDateRange 2013
publishDateSort 2013
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/23719 Mobile banking capabilities required to serve the unbanked market in South Africa Kumar, Dinesh ichelp@gibs.co.za Mkhumbuza, Kongkong Siwalakahle UCTD Mobile banking Mobile application Mobile transmitters Unbanked market Dissertation (MBA)--University of Pretoria, 2012. In developed countries, the business environment is highly saturated, with large numbers of banks, and mobile network operators. As a result, customers have a range of options in choosing preferential services providers. In Africa, most countries have dissimilar business environments; however, some countries have paved new frontiers in enabling access to financial services mainly through mobile banking services.In South Africa, a different situation prevails even though in certain instances the business environment is more advanced than other African countries. Over the past five years, South Africa reported upward trends in real income for LSM1-5 (living standard measure), and the number of mobile subscribers per household. Conversely, it also reported 60:40 ratios between the number of mobile subscribers and bank account holders with an expectation that the gap will grow further if key fundamentals are not revised in the banking sector.This research explored mobile banking capabilities required to serve the unbanked market of South Africa; and in doing so highlight the prospects of financial inclusion towards social and economic development, particularly when the firm seeks to offer products and services, which are reflective of the demographics of this country.Thus, as an exploratory study, it was necessary to gain insights from experts involved in designing, co-ordinating, and delivering mobile banking products and services. As a result, the research noted gaps in the products and services being offered across the different market segments. It also noted that in addressing these gaps; the banking sector requires participation from other key role players, such as the mobile network operators, regulator, and government. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T15:47:24Z 2013-04-29 2013-09-06T15:47:24Z 2013-04-25 2012 2013-04-02 Dissertation Mkhumbuza, KS 2012, Mobile banking capabilities required to serve the unbanked market in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23719 > F13/4/368/zw http://hdl.handle.net/2263/23719 http://upetd.up.ac.za/thesis/available/etd-04022013-174914/ © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Mobile banking
Mobile application
Mobile transmitters
Unbanked market
Mobile banking capabilities required to serve the unbanked market in South Africa
title Mobile banking capabilities required to serve the unbanked market in South Africa
title_full Mobile banking capabilities required to serve the unbanked market in South Africa
title_fullStr Mobile banking capabilities required to serve the unbanked market in South Africa
title_full_unstemmed Mobile banking capabilities required to serve the unbanked market in South Africa
title_short Mobile banking capabilities required to serve the unbanked market in South Africa
title_sort mobile banking capabilities required to serve the unbanked market in south africa
topic UCTD
Mobile banking
Mobile application
Mobile transmitters
Unbanked market
url http://hdl.handle.net/2263/23719
http://upetd.up.ac.za/thesis/available/etd-04022013-174914/