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Changing detriment into benefit : emerging market risk as competitive advantage

Dissertation (MBA)--University of Pretoria, 2010.

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Other Authors: Wocke, Albert
Format: Thesis
Published: University of Pretoria 2013
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access_status_str Open Access
author2 Wocke, Albert
author_browse Wocke, Albert
author_facet Wocke, Albert
collection Thesis
dc_rights_str_mv © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Dissertation (MBA)--University of Pretoria, 2010.
format Thesis
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institution University of Pretoria (South Africa)
last_indexed 2026-06-10T12:40:15.382Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2013
publishDateRange 2013
publishDateSort 2013
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/23777 Changing detriment into benefit : emerging market risk as competitive advantage Wocke, Albert ichelp@gibs.co.za Danielson, Joi UCTD Risk Competitive advantage Emerging market Performance Dissertation (MBA)--University of Pretoria, 2010. This paper argues that greater levels of risk, generally thought to be detrimental to business performance in emerging markets, are actually a benefit and an important source of competitive advantage for emerging multinational enterprises (EMNEs) competing in the global arena. EMNEs that have survived despite these challenging business environments are more comfortable with and skilled at managing risk than their developed market peers as evidenced in two ways. First, EMNEs are able to stabilise their business performance to statistically match the risk spread of those in developed markets despite their more volatile environments, and second, EMNEs perform progressively better than developed market firms at increased levels of risk. Interestingly, EMNEs react identically to risk drivers that developed market firms responded to twenty years ago, but developed market firms no longer respond the same way. Today, these risk drivers vary significantly between EMNEs and multinational enterprises (MNEs). For example, in every EMNE-MNE comparison, expectation, firm age, firm independence and available slack had contrasting influences. These differences may be attributed to the earlier stage of development for EMNEs rather than an emerging market influence. Most firms, regardless of origin, strive for low risk levels while the best returns are to be made at medium risk levels. This evidence both supports and contradicts Bowman’s Paradox of a negative risk-performance relationship. The strongest risk drivers are internationalisation, recoverable slack and past performance. Copyright Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T15:53:33Z 2011-05-11 2013-09-06T15:53:33Z 2011-04-20 2010 2011-04-04 Dissertation Danielson, J 2010, Changing detriment into benefit : emerging market risk as competitive advantage, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23777 > F11/121/ag http://hdl.handle.net/2263/23777 http://upetd.up.ac.za/thesis/available/etd-04042011-181344/ © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Risk
Competitive advantage
Emerging market
Performance
Changing detriment into benefit : emerging market risk as competitive advantage
title Changing detriment into benefit : emerging market risk as competitive advantage
title_full Changing detriment into benefit : emerging market risk as competitive advantage
title_fullStr Changing detriment into benefit : emerging market risk as competitive advantage
title_full_unstemmed Changing detriment into benefit : emerging market risk as competitive advantage
title_short Changing detriment into benefit : emerging market risk as competitive advantage
title_sort changing detriment into benefit emerging market risk as competitive advantage
topic UCTD
Risk
Competitive advantage
Emerging market
Performance
url http://hdl.handle.net/2263/23777
http://upetd.up.ac.za/thesis/available/etd-04042011-181344/