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The role of Web 2.0 in building the start-up’s brand in South Africa
Dissertation (MBA)--University of Pretoria, 2010.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613576155365376 |
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| access_status_str | Open Access |
| author2 | Tobin, Peter |
| author_browse | Tobin, Peter |
| author_facet | Tobin, Peter |
| collection | Thesis |
| dc_rights_str_mv | © 2009 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2010. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/23870 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:38:20.548Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/23870 The role of Web 2.0 in building the start-up’s brand in South Africa Tobin, Peter upetd@up.ac.za Hasson, Yossi UCTD Web 2.0 Dissertation (MBA)--University of Pretoria, 2010. Start-ups face specific challenges when it comes to establishing their brand in the market. Web 2.0, the next generation of the Internet, presents both a significant opportunity and challenge for such start-ups to engage with customers online and build their brand. It is therefore the purpose of this study to examine the role that Web 2.0 plays in building the brand of the start-up. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T16:02:13Z 2010-07-03 2013-09-06T16:02:13Z 2010-04-03 2010-07-03 2010-04-08 Dissertation Hasson, Y 2009, The role of Web 2.0 in building the start-up’s brand in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23870 > G10/316/ag http://hdl.handle.net/2263/23870 http://upetd.up.ac.za/thesis/available/etd-04082010-114909/ © 2009 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Web 2.0 The role of Web 2.0 in building the start-up’s brand in South Africa |
| title | The role of Web 2.0 in building the start-up’s brand in South Africa |
| title_full | The role of Web 2.0 in building the start-up’s brand in South Africa |
| title_fullStr | The role of Web 2.0 in building the start-up’s brand in South Africa |
| title_full_unstemmed | The role of Web 2.0 in building the start-up’s brand in South Africa |
| title_short | The role of Web 2.0 in building the start-up’s brand in South Africa |
| title_sort | role of web 2 0 in building the start up s brand in south africa |
| topic | UCTD Web 2.0 |
| url | http://hdl.handle.net/2263/23870 http://upetd.up.ac.za/thesis/available/etd-04082010-114909/ |