Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Consumer decision-making styles of post-democracy urban adolescents in South Africa
Dissertation (MBA)--University of Pretoria, 2012.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Published: |
University of Pretoria
2013
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613475005530112 |
|---|---|
| access_status_str | Open Access |
| author2 | Lubbe, Kevin |
| author_browse | Lubbe, Kevin |
| author_facet | Lubbe, Kevin |
| collection | Thesis |
| dc_rights_str_mv | © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria |
| description | Dissertation (MBA)--University of Pretoria, 2012. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/23961 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:36:43.949Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/23961 Consumer decision-making styles of post-democracy urban adolescents in South Africa Lubbe, Kevin ichelp@gibs.co.za Ruzane, Tinashe UCTD Post-democracy Urban Consumer South africa Dissertation (MBA)--University of Pretoria, 2012. The oldest group within South Africa’s first generation born into democracy are now reaching the final stages of adolescence and coming of age. Their exposure to a multicultural society and the proliferation of media such as the Internet, has contributed to a diversity of lifestyle choices that can be expected to influence their consumer behaviour. This group of adolescents are a beacon of future consumer behaviour. They present an opportunity to investigate the effects of social integration on South African consumers born after the onset of democracy in 1994. It is the purpose of this study to define the consumer decision-making styles applied by consumers within the post-democracy generation. Copyright Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T16:16:45Z 2012-06-07 2013-09-06T16:16:45Z 2012-03-08 2012-06-07 2012-04-14 Dissertation Ruzane, T, 2010, Consumer decision-making styles of post-democracy urban adolescents in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/23961 > F/12/4/348/zw http://hdl.handle.net/2263/23961 http://upetd.up.ac.za/thesis/available/etd-04142012-191019/ © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria application/pdf University of Pretoria |
| spellingShingle | UCTD Post-democracy Urban Consumer South africa Consumer decision-making styles of post-democracy urban adolescents in South Africa |
| title | Consumer decision-making styles of post-democracy urban adolescents in South Africa |
| title_full | Consumer decision-making styles of post-democracy urban adolescents in South Africa |
| title_fullStr | Consumer decision-making styles of post-democracy urban adolescents in South Africa |
| title_full_unstemmed | Consumer decision-making styles of post-democracy urban adolescents in South Africa |
| title_short | Consumer decision-making styles of post-democracy urban adolescents in South Africa |
| title_sort | consumer decision making styles of post democracy urban adolescents in south africa |
| topic | UCTD Post-democracy Urban Consumer South africa |
| url | http://hdl.handle.net/2263/23961 http://upetd.up.ac.za/thesis/available/etd-04142012-191019/ |