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Cover stories as an investment indicator : an investigation of companies listed on the Johannesburg Stock Exchange

Dissertation (MBA)--University of Pretoria, 2012.

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Other Authors: Saville, Adrian
Format: Thesis
Published: University of Pretoria 2013
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access_status_str Open Access
author2 Saville, Adrian
author_browse Saville, Adrian
author_facet Saville, Adrian
collection Thesis
dc_rights_str_mv © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria
description Dissertation (MBA)--University of Pretoria, 2012.
format Thesis
id oai:repository.up.ac.za:2263/23971
institution University of Pretoria (South Africa)
last_indexed 2026-06-10T12:38:53.515Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2013
publishDateRange 2013
publishDateSort 2013
publisher University of Pretoria
publisherStr University of Pretoria
record_format dspace
source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/23971 Cover stories as an investment indicator : an investigation of companies listed on the Johannesburg Stock Exchange Saville, Adrian ichelp@gibs.co.za Nel, Gerhardus Johannes UCTD Abnormal returns Cover stories Behavioural finance Market inefficiency Dissertation (MBA)--University of Pretoria, 2012. Investors rely on secondary information sources, like cover stories, as market indicators due to time, information and resources constraints. However, studies in the US market gave mixed results about the potential use of cover stories while no publish research could be found in South Africa related to investors reaction to cover stories or whether an understanding of investment periods, company specific characteristics or bounded rational behaviour would yield superior abnormal returns from cover stories.In total, 1218 cover stories related to publicily listed companies were recorded from FinWeek and Financial Mail for the period 1985 to 2008 and categorised based on the Likert scale developed by Arnold et al. (2007). Event study methodology was used in the research.The research found evidence that investors did pay attention to very optimistic cover stories. Positive an neutral cover stories were contrarian indicators, while negative cover stories were momentum indicators of future company investment performances and the abnormal returns for an investment portfolio based on these cover story effects were optimised by short-selling cover story companies from healthcare, general retail and general mining industries and buying shares in control companies from the same industries and company sizes. The ability to earn long-term abnormal returns proofed weak form market inefficiency for the JSE. Copyright Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T16:17:36Z 2012-06-19 2013-09-06T16:17:36Z 2012-03-08 2012-06-19 2012-04-15 Dissertation Nel, GJ, 2010, Cover stories as an investment indicator: an investigation of companies listed on the Johannesburg Stock Exchange, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < etd-04152012-124945/> F/12/4/353/zw http://hdl.handle.net/2263/23971 http://upetd.up.ac.za/thesis/available/etd-04152012-124945/ © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria application/pdf University of Pretoria
spellingShingle UCTD
Abnormal returns
Cover stories
Behavioural finance
Market inefficiency
Cover stories as an investment indicator : an investigation of companies listed on the Johannesburg Stock Exchange
title Cover stories as an investment indicator : an investigation of companies listed on the Johannesburg Stock Exchange
title_full Cover stories as an investment indicator : an investigation of companies listed on the Johannesburg Stock Exchange
title_fullStr Cover stories as an investment indicator : an investigation of companies listed on the Johannesburg Stock Exchange
title_full_unstemmed Cover stories as an investment indicator : an investigation of companies listed on the Johannesburg Stock Exchange
title_short Cover stories as an investment indicator : an investigation of companies listed on the Johannesburg Stock Exchange
title_sort cover stories as an investment indicator an investigation of companies listed on the johannesburg stock exchange
topic UCTD
Abnormal returns
Cover stories
Behavioural finance
Market inefficiency
url http://hdl.handle.net/2263/23971
http://upetd.up.ac.za/thesis/available/etd-04152012-124945/