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Factors affecting intent to use consumer genetic tests : a revised technology acceptance model
Dissertation (MBA)--University of Pretoria, 2010.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613630666637312 |
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| access_status_str | Open Access |
| author2 | Kleyn, Nicola |
| author_browse | Kleyn, Nicola |
| author_facet | Kleyn, Nicola |
| collection | Thesis |
| dc_rights_str_mv | © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretori |
| description | Dissertation (MBA)--University of Pretoria, 2010. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/24001 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:39:12.360Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/24001 Factors affecting intent to use consumer genetic tests : a revised technology acceptance model Kleyn, Nicola ichelp@gibs.co.za Johnson, Richard UCTD Consumer behaviour Innovation diffusion Genetic test Dissertation (MBA)--University of Pretoria, 2010. Genetic testing offers disease diagnosis and other information based on genetic material provided by an individual. Direct to consumer genetic tests bypass clinicianadministered tests in favour of direct sales and usage by consumers. The relative newness of consumer genetic testing to the South African market provides an opportunity for understanding the factors that would drive adoption of these products. An established technology acceptance model was enriched with factors important to clinical genetic testing and individual innovativeness. The model was tested through an online questionnaire with a nonprobability sample of 109 individuals. Factors including performance expectancy, social influence and discrimination concerns, were found to exhibit significant influence on consumers’ behavioural intention to use consumer genetic tests. These findings provide a theoretical framework of individuals’ attributes of importance for marketing and sales of consumer genetic tests. Copyright Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T16:20:05Z 2011-05-23 2013-09-06T16:20:05Z 2010-11-10 2010 2011-04-17 Dissertation Johnson, R 2010, Factors affecting intent to use consumer genetic tests : a revised technology acceptance model, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/24001 > F11/209/ag http://hdl.handle.net/2263/24001 http://upetd.up.ac.za/thesis/available/etd-04172011-163042/ © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretori application/pdf University of Pretoria |
| spellingShingle | UCTD Consumer behaviour Innovation diffusion Genetic test Factors affecting intent to use consumer genetic tests : a revised technology acceptance model |
| title | Factors affecting intent to use consumer genetic tests : a revised technology acceptance model |
| title_full | Factors affecting intent to use consumer genetic tests : a revised technology acceptance model |
| title_fullStr | Factors affecting intent to use consumer genetic tests : a revised technology acceptance model |
| title_full_unstemmed | Factors affecting intent to use consumer genetic tests : a revised technology acceptance model |
| title_short | Factors affecting intent to use consumer genetic tests : a revised technology acceptance model |
| title_sort | factors affecting intent to use consumer genetic tests a revised technology acceptance model |
| topic | UCTD Consumer behaviour Innovation diffusion Genetic test |
| url | http://hdl.handle.net/2263/24001 http://upetd.up.ac.za/thesis/available/etd-04172011-163042/ |