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The influence of individual cultural value orientation on the evaluation of a retail store environment
Dissertation (MBA)--University of Pretoria, 2010.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613675337023488 |
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| access_status_str | Open Access |
| author2 | Chipp, Kerry |
| author_browse | Chipp, Kerry |
| author_facet | Chipp, Kerry |
| collection | Thesis |
| dc_rights_str_mv | © 2008 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2010. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/24087 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:39:54.964Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/24087 The influence of individual cultural value orientation on the evaluation of a retail store environment Chipp, Kerry upetd@up.ac.za Anum, Genevieve UCTD Psychological aspects Marketing Dissertation (MBA)--University of Pretoria, 2010. The role of culture in consumer behaviour and the importance of service quality delivery as a differential factor among businesses have received much interest in recent times, especially within the retail environment. With similar products being offered, service quality is seen as a critical tool to ensure customer loyalty. This implies that building customer loyalty requires understanding the cultural dimension of the consumer. On the other hand, literature reviewed shows the danger in stereotyping individuals into a national culture since sub-cultures exist especially in the case of a multicultural society as South Africa. Thus, this study aims at examining the individual cultural value orientation of retail patrons and to investigate its influence on their perception of retail service quality. To achieve the research objective a structured questionnaire was administered to retail patrons in a mall intercept. The questionnaire was structured around attitudinal questions and the Retail Service Quaity Scale. The results showed a relationship between the individual cultural value orientation and the importance of the retail service quality dimension. Although some of the findings were not what was expected; the study provides a framework by which retailers can segment their market and allocate resources. It also contributes to the knowledge base and provides a platform for further research.Copyright Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T16:39:08Z 2010-07-07 2013-09-06T16:39:08Z 2009-04-07 2010-07-07 2010-04-23 Dissertation Anum, G 2008, The influence of individual cultural value orientation on the evaluation of a retail store environment, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/24087 > G10/321/ag http://hdl.handle.net/2263/24087 http://upetd.up.ac.za/thesis/available/etd-04232010-122854/ © 2008 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Psychological aspects Marketing The influence of individual cultural value orientation on the evaluation of a retail store environment |
| title | The influence of individual cultural value orientation on the evaluation of a retail store environment |
| title_full | The influence of individual cultural value orientation on the evaluation of a retail store environment |
| title_fullStr | The influence of individual cultural value orientation on the evaluation of a retail store environment |
| title_full_unstemmed | The influence of individual cultural value orientation on the evaluation of a retail store environment |
| title_short | The influence of individual cultural value orientation on the evaluation of a retail store environment |
| title_sort | influence of individual cultural value orientation on the evaluation of a retail store environment |
| topic | UCTD Psychological aspects Marketing |
| url | http://hdl.handle.net/2263/24087 http://upetd.up.ac.za/thesis/available/etd-04232010-122854/ |