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The influence of sport sponsorship on employee’s organisational commitment
Dissertation (MBA)--University of Pretoria, 2010.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613440915275776 |
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| access_status_str | Open Access |
| author2 | Goldman, Michael |
| author_browse | Goldman, Michael |
| author_facet | Goldman, Michael |
| collection | Thesis |
| dc_rights_str_mv | © 2009 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2010. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/24357 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:36:11.571Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/24357 The influence of sport sponsorship on employee’s organisational commitment Goldman, Michael pienaark@gmail.com Kloppers, Pienaar UCTD Sports sponsorships Dissertation (MBA)--University of Pretoria, 2010. The influence of sports sponsorships on the organisational commitment of employees has the potential to critically impact the sport sponsorship decisions of companies. In periods of economic uncertainty and economic decline, companies often consider sport sponsorship a fundamental expense that has to be carefully managed and measured against the corporate objectives. Employees are a vital asset to any company, and taking into consideration which teams or sporting events employees support, may be a key contributing factor to the ensuing productivity. This trend was investigated by conducting various research strategies in the course of compiling a final research document. These strategies included sending out electronic questionnaires to the employees of a sample company that sponsors provincial sporting teams. Statistical analysis on the results obtained culminated in in-depth conclusions that strive to theoretically answer the research question posed at the onset of this study. The outcome of the research study showed that sports sponsorships do not contribute sufficiently to the organisational commitments of employees to justify its inclusion on the list of sports sponsorships’ key objectives when making strategic decisions. However, some evidence suggests that a reverse influence may exist whereby specific sports teams prove useful in the recruitment process and/or sponsorships decisions. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T17:18:08Z 2010-07-07 2013-09-06T17:18:08Z 2010-04-11 2010-07-07 2010-05-05 Dissertation Kloppers, P 2009, The influence of sport sponsorship on employee’s organizational commitment, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/24357 > G10/331/ag http://hdl.handle.net/2263/24357 http://upetd.up.ac.za/thesis/available/etd-05052010-153654/ © 2009 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Sports sponsorships The influence of sport sponsorship on employee’s organisational commitment |
| title | The influence of sport sponsorship on employee’s organisational commitment |
| title_full | The influence of sport sponsorship on employee’s organisational commitment |
| title_fullStr | The influence of sport sponsorship on employee’s organisational commitment |
| title_full_unstemmed | The influence of sport sponsorship on employee’s organisational commitment |
| title_short | The influence of sport sponsorship on employee’s organisational commitment |
| title_sort | influence of sport sponsorship on employee s organisational commitment |
| topic | UCTD Sports sponsorships |
| url | http://hdl.handle.net/2263/24357 http://upetd.up.ac.za/thesis/available/etd-05052010-153654/ |