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Antecedents of store patronage and cross-shopping : the case for increasing grocery spend in Soweto
Dissertation (MBA)--University of Pretoria, 2010.
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University of Pretoria
2013
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| _version_ | 1867613500844539904 |
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| access_status_str | Open Access |
| author2 | Goldman, Michael |
| author_browse | Goldman, Michael |
| author_facet | Goldman, Michael |
| collection | Thesis |
| dc_rights_str_mv | © 2009 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2010. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/24389 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:37:08.629Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/24389 Antecedents of store patronage and cross-shopping : the case for increasing grocery spend in Soweto Goldman, Michael upetd@up.ac.za Manana, Zandile UCTD Store patronage Dissertation (MBA)--University of Pretoria, 2010. Soweto makes up 43% of the City of Johannesburg’s population, and up until 2005 it only made up 3% of the city’s retail floor space. As a result, the intensity at which retail facilities have mushroomed in the last four years has raised questions whether all retailers who have invested in Soweto will succeed given the existing perceptions about the Soweto shopper and doing business in Soweto. The aim of this qualitative study was therefore to explore factors driving store patronage and cross-shopping in Soweto because the evolution of store formats and the resulting cross-shopping behaviour have received limited attention in literature. Interviews with shoppers from Soweto were conducted in the process and the results showed that an increasing number of Sowetans are actually shopping in Soweto. The study ultimately makes the following conclusions: Factors driving store patronage in Soweto are competitive prices, the atmosphere in the stores, demographic variables, and retailer reputation. Cross-shopping is driven by limited product assortments, ‘out-of-stock’ situations, value-maximising behaviour and the convenience orientation of consumers. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T17:25:46Z 2010-07-07 2013-09-06T17:25:46Z 2010-04-14 2010-07-07 2010-05-06 Dissertation Manana, Z 2009, Antecedents of store patronage and cross-shopping : the case for increasing grocery spend in Soweto, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/24389 > G10/335/ag http://hdl.handle.net/2263/24389 http://upetd.up.ac.za/thesis/available/etd-05062010-132636/ © 2009 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Store patronage Antecedents of store patronage and cross-shopping : the case for increasing grocery spend in Soweto |
| title | Antecedents of store patronage and cross-shopping : the case for increasing grocery spend in Soweto |
| title_full | Antecedents of store patronage and cross-shopping : the case for increasing grocery spend in Soweto |
| title_fullStr | Antecedents of store patronage and cross-shopping : the case for increasing grocery spend in Soweto |
| title_full_unstemmed | Antecedents of store patronage and cross-shopping : the case for increasing grocery spend in Soweto |
| title_short | Antecedents of store patronage and cross-shopping : the case for increasing grocery spend in Soweto |
| title_sort | antecedents of store patronage and cross shopping the case for increasing grocery spend in soweto |
| topic | UCTD Store patronage |
| url | http://hdl.handle.net/2263/24389 http://upetd.up.ac.za/thesis/available/etd-05062010-132636/ |