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Providing financial services to consumers at the base of the pyramid in Nigeria
Dissertation (MBA)--University of Pretoria, 2010.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613483745411072 |
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| access_status_str | Open Access |
| author2 | Goldman, Michael |
| author_browse | Goldman, Michael |
| author_facet | Goldman, Michael |
| collection | Thesis |
| dc_rights_str_mv | © 2009 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2010. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/24442 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:36:52.413Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/24442 Providing financial services to consumers at the base of the pyramid in Nigeria Goldman, Michael upetd@up.ac.za Robertson, Nicole UCTD Financial services Dissertation (MBA)--University of Pretoria, 2010. This study assesses challenges of financial service providers, specifically banks, microfinance institutions, long term insurers and short term insurers, at the base of the pyramid with respect to affordability, acceptability, availability and awareness in Nigeria. This was done through a questionnaire posed to base of the pyramid consumers in Nigeria. Loyalty to financial service providers was examined to determine what the drivers of loyalty are in the base of the pyramid market. These drivers differ per financial service and need to be viewed separately by each of the industries within the financial services sector. It was found that most base of the pyramid consumers do not participate in financial services due to acceptability, showing that the products and services provided by these institutions are not meeting the needs of the base of the pyramid consumers. Affordability also plays a role in base of the pyramid consumers not taking out financial services products. This indicates that financial services providers need to come up with new products and services with appropriate pricing models in order to service this market. Other factors, such as trust, also play a role in the financial services sector in base of the pyramid consumers in Nigeria. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T17:34:50Z 2010-07-08 2013-09-06T17:34:50Z 2010-04-11 2010-07-08 2010-05-07 Dissertation Robertson, N 2009, Providing financial services to consumers at the base of the pyramid in Nigeria, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/24442 > G10/361/ag http://hdl.handle.net/2263/24442 http://upetd.up.ac.za/thesis/available/etd-05072010-152223/ © 2009 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Financial services Providing financial services to consumers at the base of the pyramid in Nigeria |
| title | Providing financial services to consumers at the base of the pyramid in Nigeria |
| title_full | Providing financial services to consumers at the base of the pyramid in Nigeria |
| title_fullStr | Providing financial services to consumers at the base of the pyramid in Nigeria |
| title_full_unstemmed | Providing financial services to consumers at the base of the pyramid in Nigeria |
| title_short | Providing financial services to consumers at the base of the pyramid in Nigeria |
| title_sort | providing financial services to consumers at the base of the pyramid in nigeria |
| topic | UCTD Financial services |
| url | http://hdl.handle.net/2263/24442 http://upetd.up.ac.za/thesis/available/etd-05072010-152223/ |