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Competencies required for an emerging market SME to compete in the developed market for design, development and manufacturing projects

Dissertation (MBA)--University of Pretoria, 2010.

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Other Authors: Wocke, Albert
Format: Thesis
Published: University of Pretoria 2013
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access_status_str Open Access
author2 Wocke, Albert
author_browse Wocke, Albert
author_facet Wocke, Albert
collection Thesis
dc_rights_str_mv © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretori
description Dissertation (MBA)--University of Pretoria, 2010.
format Thesis
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institution University of Pretoria (South Africa)
last_indexed 2026-06-10T12:39:39.821Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2013
publishDateRange 2013
publishDateSort 2013
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/24701 Competencies required for an emerging market SME to compete in the developed market for design, development and manufacturing projects Wocke, Albert ichelp@gibs.co.za Miller, Grant UCTD Sme Internationalisation Foreign market entry Emerging markets Core competencies Dissertation (MBA)--University of Pretoria, 2010. This paper explored the requirements and subsequent competencies needed for an emerging market SME to operate in the developed markets on design, development and manufacturing projects. This was analysed by first exploring the differences in the requirements of the two markets and then determining what competencies a typical SA company would have to acquire to be competitive in the DM. The case was explored through a study of an SA SME operating in the design and development market, who was in the process of internationalising into the US and European markets. Data was gathered through a desk analysis of specifications from each market as well as in-depth interviews with the firm’s key decision makers and customers from each market. The first outcome was that there was a difference in the requirements of the two markets, namely the level of detail and sophistication of the DM specifications, the greater need for a competitive product in the DMs, both in pricing and functionality, the requirement for socially ethical practices and that EMF products need to overcome the negative COO effects. The final outcome was that EM SME’s needed to improve on their current competency set, namely an adaptation of the development process, sourcing practices and improvement in technical competencies. The firm also developed a method of introducing their product to the DM, such that the COO effect was reduced. This was done through the use of SA OEM’s and DM MNE’s supplying SA. Copyright Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T18:10:28Z 2011-05-23 2013-09-06T18:10:28Z 2010-11-10 2010 2011-05-15 Dissertation Miller, G 2010, Competencies required for an emerging market SME to compete in the developed market for design, development and manufacturing projects, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-05152011-142610/>F11/240/ag http://hdl.handle.net/2263/24701 http://upetd.up.ac.za/thesis/available/etd-05152011-142610/ © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretori application/pdf University of Pretoria
spellingShingle UCTD
Sme
Internationalisation
Foreign market entry
Emerging markets
Core competencies
Competencies required for an emerging market SME to compete in the developed market for design, development and manufacturing projects
title Competencies required for an emerging market SME to compete in the developed market for design, development and manufacturing projects
title_full Competencies required for an emerging market SME to compete in the developed market for design, development and manufacturing projects
title_fullStr Competencies required for an emerging market SME to compete in the developed market for design, development and manufacturing projects
title_full_unstemmed Competencies required for an emerging market SME to compete in the developed market for design, development and manufacturing projects
title_short Competencies required for an emerging market SME to compete in the developed market for design, development and manufacturing projects
title_sort competencies required for an emerging market sme to compete in the developed market for design development and manufacturing projects
topic UCTD
Sme
Internationalisation
Foreign market entry
Emerging markets
Core competencies
url http://upetd.up.ac.za/thesis/available/etd-05152011-142610/>F11/240/ag
http://hdl.handle.net/2263/24701
http://upetd.up.ac.za/thesis/available/etd-05152011-142610/