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A usability study of printed pamphlets of the Agricultural Research Council (ARC) in the rural community of Ga-Matlala
Dissertation (MA (Development Communication))--University of Pretoria, 2008.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613624902615040 |
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| access_status_str | Open Access |
| author2 | Snyman, M.E. (Martha Elizabeth) |
| author_browse | Snyman, M.E. (Martha Elizabeth) |
| author_facet | Snyman, M.E. (Martha Elizabeth) |
| collection | Thesis |
| dc_rights_str_mv | © University of Pretor |
| description | Dissertation (MA (Development Communication))--University of Pretoria, 2008. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/24727 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:39:06.697Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/24727 A usability study of printed pamphlets of the Agricultural Research Council (ARC) in the rural community of Ga-Matlala Snyman, M.E. (Martha Elizabeth) anamok37@yahoo.com Mokwatlo, Annah Mmannana Rural communities Communication Information dissemination Ga-matlala Agricultural research council (arc) UCTD Dissertation (MA (Development Communication))--University of Pretoria, 2008. Brochures are often used to disseminate information to disadvantaged communities. This study attempts to evaluate the usability and effectiveness of information brochures developed by the Agricultural Research Council (ARC) for development communication among developing communities on guidelines on how to grow Bambara groundnut and the cultivation of maize in a South African development context. The main objectives of the study were to establish the target audience’s comprehension, usability and effectiveness of the selected pamphlets. The study also attempted to examine the influence of the demographic and socio-economic factors on the effective communication of information. Usability here refers to the extent to which communication materials such as information pamphlets can be used by specific users to achieve specific goals namely effectiveness, efficiency and satisfaction in a specified context. This study’s main focus is on the distinguishing characteristics of reader focus text evaluation method as outlined in Schriver (1989). Reader focus text evaluation method was used to evaluate the usability of pamphlets in the research conducted among small-scale farmers of Tibane and Kordon at Ga-Matlala district in the Limpopo Province The two pamphlets were evaluated with the intention to establish whether the users understood the contents and whether the message was effectively communicated or not. The findings of the study indicate that the information disseminated by the ARC agricultural pamphlets is not effectively communicated because of the language and the arrangement of pictures or frames used in the pamphlets, which confused most illiterate participants. This ineffective dissemination of development information in rural communities needs to be revised to ensure its effectiveness. Information Science MA unrestricted 2013-09-06T18:14:28Z 2008-09-09 2013-09-06T18:14:28Z 2007-04-23 2008-09-09 2008-05-16 Dissertation Mokwatlo, AM 2008, A usability study of printed pamphlets of the Agricultural Research Council (ARC) in the rural community of Ga-Matlala, MA Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/24727> Pretoria http://hdl.handle.net/2263/24727 http://upetd.up.ac.za/thesis/available/etd-05162008-132904/ © University of Pretor application/pdf University of Pretoria |
| spellingShingle | Rural communities Communication Information dissemination Ga-matlala Agricultural research council (arc) UCTD A usability study of printed pamphlets of the Agricultural Research Council (ARC) in the rural community of Ga-Matlala |
| title | A usability study of printed pamphlets of the Agricultural Research Council (ARC) in the rural community of Ga-Matlala |
| title_full | A usability study of printed pamphlets of the Agricultural Research Council (ARC) in the rural community of Ga-Matlala |
| title_fullStr | A usability study of printed pamphlets of the Agricultural Research Council (ARC) in the rural community of Ga-Matlala |
| title_full_unstemmed | A usability study of printed pamphlets of the Agricultural Research Council (ARC) in the rural community of Ga-Matlala |
| title_short | A usability study of printed pamphlets of the Agricultural Research Council (ARC) in the rural community of Ga-Matlala |
| title_sort | usability study of printed pamphlets of the agricultural research council arc in the rural community of ga matlala |
| topic | Rural communities Communication Information dissemination Ga-matlala Agricultural research council (arc) UCTD |
| url | http://hdl.handle.net/2263/24727 http://upetd.up.ac.za/thesis/available/etd-05162008-132904/ |