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Township tourism : understanding tourist motivation

Dissertation (MBA)--University of Pretoria, 2012.

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Other Authors: Chimhanzi, Jackie
Format: Thesis
Published: University of Pretoria 2013
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access_status_str Open Access
author2 Chimhanzi, Jackie
author_browse Chimhanzi, Jackie
author_facet Chimhanzi, Jackie
collection Thesis
dc_rights_str_mv © 2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria
description Dissertation (MBA)--University of Pretoria, 2012.
format Thesis
id oai:repository.up.ac.za:2263/25057
institution University of Pretoria (South Africa)
last_indexed 2026-06-10T12:38:34.370Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2013
publishDateRange 2013
publishDateSort 2013
publisher University of Pretoria
publisherStr University of Pretoria
record_format dspace
source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/25057 Township tourism : understanding tourist motivation Chimhanzi, Jackie ichelp@gibs.co.za Mengich, Olivia Chemutai UCTD Authenticity Tourist gaze Travel career ladder Extrinsic and intrinsic Soweto Township tourism Dissertation (MBA)--University of Pretoria, 2012. This study aims at exploring the motivation that drives tourists to townships. The theories that were chosen as the theoretical base of this study were the push and pull theory, the Travel Career Ladder, authenticity and the tourist gaze. Three research questions were asked around the theory base and a survey was done of 100 tourists in selected locations within Soweto. Results obtained from the respondents allowed for statistical analysis. The results indicated that the township tourists were intrinsically motivated and were driven by affiliation needs. Furthermore, the tourists that initially visited Soweto were motivated by authenticity; however, as the amount of tourism in the area grew, the tourist gaze became the more dominant form of motivation. The implications of the study findings are discussed. Copyright Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T19:04:21Z 2012-06-19 2013-09-06T19:04:21Z 2012-03-08 2012-06-19 2012-05-27 Dissertation Mengich, OC, 2011, Township tourism : understanding tourist motivation, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/25057 > F/12/4/611/zw http://hdl.handle.net/2263/25057 http://upetd.up.ac.za/thesis/available/etd-05272012-103727/ © 2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria application/pdf University of Pretoria
spellingShingle UCTD
Authenticity
Tourist gaze
Travel career ladder
Extrinsic and intrinsic
Soweto
Township tourism
Township tourism : understanding tourist motivation
title Township tourism : understanding tourist motivation
title_full Township tourism : understanding tourist motivation
title_fullStr Township tourism : understanding tourist motivation
title_full_unstemmed Township tourism : understanding tourist motivation
title_short Township tourism : understanding tourist motivation
title_sort township tourism understanding tourist motivation
topic UCTD
Authenticity
Tourist gaze
Travel career ladder
Extrinsic and intrinsic
Soweto
Township tourism
url http://hdl.handle.net/2263/25057
http://upetd.up.ac.za/thesis/available/etd-05272012-103727/