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The impact of shopping mall developments on consumer behaviour in township areas
Dissertation (MBA)--University of Pretoria, 2012.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613538464301056 |
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| access_status_str | Open Access |
| author2 | Corder, Clive |
| author_browse | Corder, Clive |
| author_facet | Corder, Clive |
| collection | Thesis |
| dc_rights_str_mv | © Copyrigh |
| description | Dissertation (MBA)--University of Pretoria, 2012. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/25200 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:37:44.604Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/25200 The impact of shopping mall developments on consumer behaviour in township areas Corder, Clive ichelp@gibs.co.za Mokgabudi, Lebogang Refilwe UCTD Township areas Shopping mall developments Low-income consumer behaviour Dissertation (MBA)--University of Pretoria, 2012. The objective of the study was to evaluate the impact of shopping mall developments on consumer behaviour in township areas. Local and international research indicated that shopping mall developments in low-income communities result in several benefits for consumers, such as convenient location; a larger variety of goods offered, lower prices than small retailers in the area and better quality of goods, amongst others. Studies also indicated that the choice of the preferred supermarket/shopping mall is not a rational decision based only on pricing, but on a compromise of satisfying economic, social and psychological needs. A two part mixed methodology, which employed both qualitative and quantitative methods, was adopted. This included semi-structured interviews with retail experts and interview-administered questionnaires with the primary retail shopper in the household. The sample population was Alexandra Township in Gauteng, South Africa. Findings revealed that low-income consumers prefer to shop from the closest shopping mall instead of small retailers/Spaza Shops because of the lower prices and a larger variety of goods offered. However, evidence suggested that consumers prefer to shop at a shopping mall that represents their desired lifestyle, therefore shopping mall developments in township areas, do not fulfil the social and aspirational needs of low-income consumers. For this reason, low-income consumers continue to purchase from malls in urban areas.</pCopyright Gordon Institute of Business Science (GIBS) MBA unrestricted 2013-09-06T19:52:45Z 2012-07-06 2013-09-06T19:52:45Z 2012-03-08 2012-07-06 2012-06-02 Dissertation Mokgabudi, LR 2012, The impact of shopping mall developments on consumer behaviour in township areas, MBA Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/25200> http://hdl.handle.net/2263/25200 http://upetd.up.ac.za/thesis/available/etd-06022012-194234/ © Copyrigh application/pdf University of Pretoria |
| spellingShingle | UCTD Township areas Shopping mall developments Low-income consumer behaviour The impact of shopping mall developments on consumer behaviour in township areas |
| title | The impact of shopping mall developments on consumer behaviour in township areas |
| title_full | The impact of shopping mall developments on consumer behaviour in township areas |
| title_fullStr | The impact of shopping mall developments on consumer behaviour in township areas |
| title_full_unstemmed | The impact of shopping mall developments on consumer behaviour in township areas |
| title_short | The impact of shopping mall developments on consumer behaviour in township areas |
| title_sort | impact of shopping mall developments on consumer behaviour in township areas |
| topic | UCTD Township areas Shopping mall developments Low-income consumer behaviour |
| url | http://hdl.handle.net/2263/25200 http://upetd.up.ac.za/thesis/available/etd-06022012-194234/ |