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An investigation into the sustainability of township tourism post the 2010 FIFA World Cup™ - the case of Soweto
Dissertation (MBA)--University of Pretoria, 2010.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613501929816064 |
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| access_status_str | Open Access |
| author2 | Rozyn, Shaun |
| author_browse | Rozyn, Shaun |
| author_facet | Rozyn, Shaun |
| collection | Thesis |
| dc_rights_str_mv | © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretori |
| description | Dissertation (MBA)--University of Pretoria, 2010. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/25262 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:37:09.691Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/25262 An investigation into the sustainability of township tourism post the 2010 FIFA World Cup™ - the case of Soweto Rozyn, Shaun DeshicaN@Nedbank.co.za Naidoo, Deshica UCTD Sustainable Internal tourism Township Dissertation (MBA)--University of Pretoria, 2010. This research is a post event study that looks at the experience, challenges and the sustainability of the township tourism industry in Soweto after the 2010 FIFA World Cup ™. South Africa faces the challenge of high unemployment and low economic growth. The awarding of the world cup was seen as a welcome opportunity to address these challenges. Tourism was identified as a sector that could play a huge role. Many partnerships were formed by business and government to maximise the 2010 World Cup experience on the tourism sector. Entrepreneurship and SMME development was seen as a way to get the less skilled active in the tourism economy. This study draws on research of mega events, SMME development and tourism. The findings were that although the tourism industry has had a good world cup experience and most SMME‟s have benefited, the maximisation of this benefit was not achieved. Recommendations include implementing interventions from studies undertaken from end to end, encouraging youth SMME‟s and growing internal tourism. Copyright Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T20:06:25Z 2011-06-09 2013-09-06T20:06:25Z 2010-11-10 2010-12-13 2011-06-04 Dissertation Naidoo, D 2010, An investigation into the sustainability of township tourism post the 2010 FIFA World Cup™ - the case of Soweto, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/25262 > F11/467/hj http://hdl.handle.net/2263/25262 http://upetd.up.ac.za/thesis/available/etd-06042011-111843/ © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretori application/pdf University of Pretoria |
| spellingShingle | UCTD Sustainable Internal tourism Township An investigation into the sustainability of township tourism post the 2010 FIFA World Cup™ - the case of Soweto |
| title | An investigation into the sustainability of township tourism post the 2010 FIFA World Cup™ - the case of Soweto |
| title_full | An investigation into the sustainability of township tourism post the 2010 FIFA World Cup™ - the case of Soweto |
| title_fullStr | An investigation into the sustainability of township tourism post the 2010 FIFA World Cup™ - the case of Soweto |
| title_full_unstemmed | An investigation into the sustainability of township tourism post the 2010 FIFA World Cup™ - the case of Soweto |
| title_short | An investigation into the sustainability of township tourism post the 2010 FIFA World Cup™ - the case of Soweto |
| title_sort | investigation into the sustainability of township tourism post the 2010 fifa world cup™ the case of soweto |
| topic | UCTD Sustainable Internal tourism Township |
| url | http://hdl.handle.net/2263/25262 http://upetd.up.ac.za/thesis/available/etd-06042011-111843/ |