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Entry of Wal-Mart into South Africa : a stakeholder management perspective

Dissertation (MBA)--University of Pretoria, 2012.

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Other Authors: Beaty, David
Format: Thesis
Published: University of Pretoria 2013
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access_status_str Open Access
author2 Beaty, David
author_browse Beaty, David
author_facet Beaty, David
collection Thesis
dc_rights_str_mv © 2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Dissertation (MBA)--University of Pretoria, 2012.
format Thesis
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institution University of Pretoria (South Africa)
last_indexed 2026-06-10T12:36:10.076Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2013
publishDateRange 2013
publishDateSort 2013
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/25419 Entry of Wal-Mart into South Africa : a stakeholder management perspective Beaty, David ichelp@gibs.co.za Bonakele, King Tembinkosi UCTD Management Stakeholders Wal-mart Dissertation (MBA)--University of Pretoria, 2012. The growing importance of emerging markets in the global economy leads many multinationals (MNEs) to explore and expand into them. Saturation and slow growth in home markets, coupled with rising incomes in emerging markets, has also accelerated retail internationalisation. These markets are generally unfamiliar to the predominantly western firms, and they come with intractable social problems, where resultant stakeholder activism abounds.The purpose of this study was to investigate stakeholder management during entry of a retailer, Wal-Mart, into an emerging market, South Africa, in order to draw lessons that could be of use to other MNEs seeking to enter similar emerging markets. The method used for the study was a qualitative archival analysis that relied on publicly available sources, namely the regulatory bodies, parliament, press releases and the print media.The research found that the key stakeholders during the entry of Wal-Mart into South Africa were the government and trade unions. Government and trade unions were concerned that Wal-Mart’s entry would lead to an increase in imports and displace local producers, in turn worsening South Africa’s unemployment crisis. It was also feared that Wal-Mart would seek to change the existing labour regime in order to marginalise trade unions and lower labour standards. The research found that stakeholder management was poor and highlights the importance of integrating stakeholder management strategy into the broader entry strategy into developing markets. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T21:14:29Z 2012-09-19 2013-09-06T21:14:29Z 2012-03-08 2012-09-19 2012-06-10 Dissertation Bonakele, KT 2011, Entry of Wal-Mart into South Africa : a stakeholder management perspective, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/25419 > F12/4/389/zw http://hdl.handle.net/2263/25419 http://upetd.up.ac.za/thesis/available/etd-06102012-114726/ © 2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Management
Stakeholders
Wal-mart
Entry of Wal-Mart into South Africa : a stakeholder management perspective
title Entry of Wal-Mart into South Africa : a stakeholder management perspective
title_full Entry of Wal-Mart into South Africa : a stakeholder management perspective
title_fullStr Entry of Wal-Mart into South Africa : a stakeholder management perspective
title_full_unstemmed Entry of Wal-Mart into South Africa : a stakeholder management perspective
title_short Entry of Wal-Mart into South Africa : a stakeholder management perspective
title_sort entry of wal mart into south africa a stakeholder management perspective
topic UCTD
Management
Stakeholders
Wal-mart
url http://hdl.handle.net/2263/25419
http://upetd.up.ac.za/thesis/available/etd-06102012-114726/