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Effective internal communication methods and media for knowledge transfer in the manufacturing industry
Dissertation (MBA)--University of Pretoria, 2010.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613610790879232 |
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| access_status_str | Open Access |
| author2 | Tobin, Peter |
| author_browse | Tobin, Peter |
| author_facet | Tobin, Peter |
| collection | Thesis |
| dc_rights_str_mv | © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretori |
| description | Dissertation (MBA)--University of Pretoria, 2010. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/25670 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:38:53.515Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/25670 Effective internal communication methods and media for knowledge transfer in the manufacturing industry Tobin, Peter ichelp@gibs.co.za Ramashilabele, Mosimanegape Lazarus UCTD Media richness Communication methods Knowledge transfer Manufacturing industry Dissertation (MBA)--University of Pretoria, 2010. This study was designed to determine the effective internal communication methods and media for knowledge transfer in the manufacturing industry. The research involved the collection of quantitative data through non-probability, convenience sampling. The data was collected using survey questionnaires at three companies in the manufacturing industry namely; Exxaro FerroAlloys, Tubatse Chrome and Amalgamated Beverage Industries. The data was analysed using descriptive and univariate statistical techniques. The study showed that push communication methods and high-media rich communication is preferred for transferring information/explicit knowledge in the manufacturing industry. The most preferred communication methods (top three) for information/explicit knowledge transfer were email followed by newsletters and compulsory meetings. The importance of media richness in transferring tacit knowledge was shown. The study found that High-media rich communication, especially face-to-face, was preferred to transfer and share tacit knowledge. These findings were discussed in the context of existing literature and a number of recommendations were made. Copyright Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T23:15:53Z 2011-07-05 2013-09-06T23:15:53Z 2010-11-10 2010 2011-06-19 Dissertation Ramashilabele, ML 2010, Effective internal communication methods and media for knowledge transfer in the manufacturing industry, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/25670 > F11/488/hj http://hdl.handle.net/2263/25670 http://upetd.up.ac.za/thesis/available/etd-06192011-123819/ © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretori application/pdf University of Pretoria |
| spellingShingle | UCTD Media richness Communication methods Knowledge transfer Manufacturing industry Effective internal communication methods and media for knowledge transfer in the manufacturing industry |
| title | Effective internal communication methods and media for knowledge transfer in the manufacturing industry |
| title_full | Effective internal communication methods and media for knowledge transfer in the manufacturing industry |
| title_fullStr | Effective internal communication methods and media for knowledge transfer in the manufacturing industry |
| title_full_unstemmed | Effective internal communication methods and media for knowledge transfer in the manufacturing industry |
| title_short | Effective internal communication methods and media for knowledge transfer in the manufacturing industry |
| title_sort | effective internal communication methods and media for knowledge transfer in the manufacturing industry |
| topic | UCTD Media richness Communication methods Knowledge transfer Manufacturing industry |
| url | http://hdl.handle.net/2263/25670 http://upetd.up.ac.za/thesis/available/etd-06192011-123819/ |