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Co-creation online : the potential of Web 2.0 tools to enable it and impact usage
Dissertation (MBA)--University of Pretoria, 2010.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613472714391552 |
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| access_status_str | Open Access |
| author2 | Chipp, Kerry |
| author_browse | Chipp, Kerry |
| author_facet | Chipp, Kerry |
| collection | Thesis |
| dc_rights_str_mv | © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretori |
| description | Dissertation (MBA)--University of Pretoria, 2010. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/25675 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:36:41.872Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/25675 Co-creation online : the potential of Web 2.0 tools to enable it and impact usage Chipp, Kerry ichelp@gibs.co.za Rees, Gareth UCTD User-generated content Web 2.0 tools Online co-creation Social networking Dissertation (MBA)--University of Pretoria, 2010. There is little in the existing literature that provides practical information on the link between co-creation and the internet as well as guidance on how to facilitate cocreation in the online environment. This study sought to address these gaps and particularly the lack of guidance on the practical act of co-creation and the relationship between co-creation and the online environment. A quantitative research methodology with a descriptive design was followed. The data for the study was collected by way of an internet survey. The population for the research was defined as the users of the online cycling social network, www.thehubsa.co.za. A topic explaining the purpose of the study and inviting users to participate was posted on the website. The study revealed the existence of a new two factor solution related to the separate co-creation and Web 2.0 applications constructs. In this respect the Interact and Use components (co-creation) as well as the Creating and Sharing components (Web 2.0 applications) could provide the foundation for construct validity for more comprehensive scales.The ability of a user to Author content on a website was found to be of particular practical importance in facilitating co-creation. Providing this functionality to a customer may be the key to the missing “how to” element of online co-creation. The ability of a social networking website, such as www.thehubsa.co.za, to encourage general product/service usage appears to be the main attraction to advertisers. Advertisers looking to build their brands may not necessarily obtain the same benefits from the website. Findings regarding impact on usage were inconclusive and further research is suggested. Copyright Gordon Institute of Business Science (GIBS) unrestricted 2013-09-06T23:16:23Z 2011-07-05 2013-09-06T23:16:23Z 2010-11-10 2010 2011-06-19 Dissertation Rees, G 2010, Co-creation online : the potential of Web 2.0 tools to enable it and impact usage, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/25675 > F11/493/hj http://hdl.handle.net/2263/25675 http://upetd.up.ac.za/thesis/available/etd-06192011-141601/ © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretori application/pdf University of Pretoria |
| spellingShingle | UCTD User-generated content Web 2.0 tools Online co-creation Social networking Co-creation online : the potential of Web 2.0 tools to enable it and impact usage |
| title | Co-creation online : the potential of Web 2.0 tools to enable it and impact usage |
| title_full | Co-creation online : the potential of Web 2.0 tools to enable it and impact usage |
| title_fullStr | Co-creation online : the potential of Web 2.0 tools to enable it and impact usage |
| title_full_unstemmed | Co-creation online : the potential of Web 2.0 tools to enable it and impact usage |
| title_short | Co-creation online : the potential of Web 2.0 tools to enable it and impact usage |
| title_sort | co creation online the potential of web 2 0 tools to enable it and impact usage |
| topic | UCTD User-generated content Web 2.0 tools Online co-creation Social networking |
| url | http://hdl.handle.net/2263/25675 http://upetd.up.ac.za/thesis/available/etd-06192011-141601/ |