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The role of social media in enhancing investor relations in South Africa
Dissertation (MBA)--University of Pretoria, 2012.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613480691957760 |
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| access_status_str | Open Access |
| author2 | Mazinter, Luisa |
| author_browse | Mazinter, Luisa |
| author_facet | Mazinter, Luisa |
| collection | Thesis |
| dc_rights_str_mv | © 2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2012. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/26315 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:36:49.486Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/26315 The role of social media in enhancing investor relations in South Africa Mazinter, Luisa ichelp@gibs.co.za Lujiza, Babalwa UCTD Enhancing Social media Investor relations Dissertation (MBA)--University of Pretoria, 2012. The purpose of this research has been to understand the profession and discipline of investor relations in publicly listed entities in South Africa, and their response to the opportunities and threats of using social media as another channel of communication. These responses include the rationale, and strategies pursued and practised in order to enhance investor relations. To gain an understanding of whether the investor relations practitioners see the role of social media to enhance their programmes, a qualitative research with an exploratory design was conducted on thirteen organisations listed on the Johannesburg Securities Exchange main board with a market capitalisation amount exceeding R4.5 billion per annum. It was discovered that investor relations was formalised in the form of strategies formulated and the internal and JSE-regulated practices performed suggest that they take pursuit of investor relations seriously. Furthermore, despite the widespread usage or social media for customer engagement purpose, investor relations practitioners do not yet regard social media as a tool that could supplement disclosure requirements as well provide non financial information about companies. This purpose is currently being served by the dedicated investor relations websites only. Based on findings made, investor willingness will also drive the use of social media. Some of the recommendations made include engaging the JSE for the endorsement of social media, implementation of maturity models and engaging investors on their information needs when making investment decisions. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-07T04:32:03Z 2012-09-21 2013-09-07T04:32:03Z 2012-03-08 2012-09-21 2012-07-15 Dissertation Lujiza, B 2011, The role of social media in enhancing investor relations in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/26315 > F/12/4/684/zw http://hdl.handle.net/2263/26315 http://upetd.up.ac.za/thesis/available/etd-07152012-121814/ © 2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Enhancing Social media Investor relations The role of social media in enhancing investor relations in South Africa |
| title | The role of social media in enhancing investor relations in South Africa |
| title_full | The role of social media in enhancing investor relations in South Africa |
| title_fullStr | The role of social media in enhancing investor relations in South Africa |
| title_full_unstemmed | The role of social media in enhancing investor relations in South Africa |
| title_short | The role of social media in enhancing investor relations in South Africa |
| title_sort | role of social media in enhancing investor relations in south africa |
| topic | UCTD Enhancing Social media Investor relations |
| url | http://hdl.handle.net/2263/26315 http://upetd.up.ac.za/thesis/available/etd-07152012-121814/ |