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Employer brand identification influence on total reward structure
Dissertation (MBA)--University of Pretoria, 2010.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613448869773312 |
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| access_status_str | Open Access |
| author2 | Bussin, Mark |
| author_browse | Bussin, Mark |
| author_facet | Bussin, Mark |
| collection | Thesis |
| dc_rights_str_mv | © 2010 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretori |
| description | Dissertation (MBA)--University of Pretoria, 2010. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/26387 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:36:19.085Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/26387 Employer brand identification influence on total reward structure Bussin, Mark ichelp@gibs.co.za Van der Walt, Richard UCTD Total rewards Employer brand Brand theory Brand affinity Dissertation (MBA)--University of Pretoria, 2010. Companies compete for employees based on their perceived employer brand value. This study investigates what influences a strong or weak employer brand has on the preference for total rewards. The results should assist remuneration agents in appropriately leveraging the company’s employer brand value, as a factor, when compiling a total rewards package for potential employees. A questionnaire was developed, asking participants to indicate their preferences relating to total rewards in the context of their current employer, with regard to stronger and weaker employer brands. Results of the study indicate that potential employees would require financial reward increases in the range of 15% - 30% in order to change employment, irrespective of whether it is perceived as a strong or weak employer brand. It was observed that a stronger employer brand could offer increases closer to the bottom of the range compared to weaker employer brands which would have to pay a premium to the top end of the range Employer brand value appears to increase the total reward costs for companies, irrespective of how the brand is perceived. It is however beneficial to be viewed as a strong employer brand, as the value of this perception translates to a smaller premium compared to weaker employer brands. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-07T05:00:22Z 2011-10-04 2013-09-07T05:00:22Z 2010-11-10 2010-11-04 2011-07-17 Dissertation Van der Walt, R 2010, Employer brand identification influence on total reward structure, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/26387 > F11/535/ag http://hdl.handle.net/2263/26387 http://upetd.up.ac.za/thesis/available/etd-07172011-153625/ © 2010 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretori application/pdf University of Pretoria |
| spellingShingle | UCTD Total rewards Employer brand Brand theory Brand affinity Employer brand identification influence on total reward structure |
| title | Employer brand identification influence on total reward structure |
| title_full | Employer brand identification influence on total reward structure |
| title_fullStr | Employer brand identification influence on total reward structure |
| title_full_unstemmed | Employer brand identification influence on total reward structure |
| title_short | Employer brand identification influence on total reward structure |
| title_sort | employer brand identification influence on total reward structure |
| topic | UCTD Total rewards Employer brand Brand theory Brand affinity |
| url | http://hdl.handle.net/2263/26387 http://upetd.up.ac.za/thesis/available/etd-07172011-153625/ |