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Can the base of the pyramid twin goals of profit and improved welfare be achieved?

Dissertation (MBA)--University of Pretoria, 2012.

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Other Authors: Chipp, Kerry
Format: Thesis
Published: University of Pretoria 2013
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access_status_str Open Access
author2 Chipp, Kerry
author_browse Chipp, Kerry
author_facet Chipp, Kerry
collection Thesis
dc_rights_str_mv © 2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Dissertation (MBA)--University of Pretoria, 2012.
format Thesis
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institution University of Pretoria (South Africa)
last_indexed 2026-06-10T12:36:17.390Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2013
publishDateRange 2013
publishDateSort 2013
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/26518 Can the base of the pyramid twin goals of profit and improved welfare be achieved? Chipp, Kerry ichelp@gibs.co.za Mitchelson, Marcel Earl UCTD Bottom of the pyramid Base of the pyramid Welfare Profit Trade-off Dissertation (MBA)--University of Pretoria, 2012. Do companies that are involved in ventures at the bottom of the pyramid (BOP) achieve both profit and an increase in the welfare of the poor as proposed by Prahalad and Hart (2002), or is there is a trade-off between profit and welfare as argued by critics of this proposition such as Karnani (2005). Research is lacking in the field, something that this investigation seeks to fill through qualitative research thereon. A central finding of this research was that the paradigms that the companies followed, impacted their views on welfare, profit and the trade-off. The findings reflect that companies have poor indicators of welfare and that there is very little evidence of companies measuring welfare. The findings in respect of a trade-off between profit and welfare is inconclusive, indicating that for some companies there is a trade-off but for others not. The trade-off may be explained by the view that capital should be patient and that the required profit will be achieved in the future. An alternative model of social entrepreneurship is suggested as a bridge between profit and welfare. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-07T06:25:19Z 2012-09-27 2013-09-07T06:25:19Z 2012-03-08 2012-09-27 2012-07-21 Dissertation Mitchelson, ME 2011, Can the base of the pyramid twin goals of profit and improved welfare be achieved?, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/26518 > F/12/4/716/zw http://hdl.handle.net/2263/26518 http://upetd.up.ac.za/thesis/available/etd-07212012-182227/ © 2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Bottom of the pyramid
Base of the pyramid
Welfare
Profit
Trade-off
Can the base of the pyramid twin goals of profit and improved welfare be achieved?
title Can the base of the pyramid twin goals of profit and improved welfare be achieved?
title_full Can the base of the pyramid twin goals of profit and improved welfare be achieved?
title_fullStr Can the base of the pyramid twin goals of profit and improved welfare be achieved?
title_full_unstemmed Can the base of the pyramid twin goals of profit and improved welfare be achieved?
title_short Can the base of the pyramid twin goals of profit and improved welfare be achieved?
title_sort can the base of the pyramid twin goals of profit and improved welfare be achieved
topic UCTD
Bottom of the pyramid
Base of the pyramid
Welfare
Profit
Trade-off
url http://hdl.handle.net/2263/26518
http://upetd.up.ac.za/thesis/available/etd-07212012-182227/