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Conspicuous consumption and black youth in emerging markets
Dissertation (MBA)--University of Pretoria, 2012.
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University of Pretoria
2013
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| _version_ | 1867613632774275072 |
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| access_status_str | Open Access |
| author2 | Chipp, Kerry |
| author_browse | Chipp, Kerry |
| author_facet | Chipp, Kerry |
| collection | Thesis |
| dc_rights_str_mv | © 2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2012. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/26519 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:39:14.512Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/26519 Conspicuous consumption and black youth in emerging markets Chipp, Kerry ichelp@gibs.co.za Mkhwanazi, Jabulile Penelope UCTD Ukukhothana Ukupeksa Pot latching Pexing Conspicuous consumption Anti-consumption Destructive conspicuous consumption Black youth Emerging markets Postmodernity Dissertation (MBA)--University of Pretoria, 2012. The purpose of this study was to explore a phenomenon known as pexing that is prevalent in South Africa‟s Black youth. The study aimed to explore the nature of pexing in relation to other conspicuous consumption behaviours and understand the drivers for this behaviour. The study interviewed a sample of 10 participants. Findings of the study indicated that pexing is similar to conspicuous consumption but also has aspects that are distinct to it and the researcher proposes a framework and term (destructive conspicuous consumption) for this noted consumption activity. The study also shows that although different to anti-consumption pexing has some anti-consumption behaviours. The study also identifies antecedents that lead to the noted behaviour and these range from a low income environment to adult modelling. Relationships and links between antecedents; coping strategies and the resultant consumption activity (Pexing) was demonstrated. The research then concludes by making recommendation to both government and marketers in light of the findings of this research. The research also highlights some socio-economic considerations of pexing and also suggests other variables to be researched that are key to further understanding of pexing. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-07T06:25:23Z 2012-09-27 2013-09-07T06:25:23Z 2012-03-08 2012-09-27 2012-07-21 Dissertation Mkhwanazi, JP 2011, Conspicuous consumption and black youth in emerging markets, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/26519 > F/12/4/717/zw http://hdl.handle.net/2263/26519 http://upetd.up.ac.za/thesis/available/etd-07212012-184356/ © 2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Ukukhothana Ukupeksa Pot latching Pexing Conspicuous consumption Anti-consumption Destructive conspicuous consumption Black youth Emerging markets Postmodernity Conspicuous consumption and black youth in emerging markets |
| title | Conspicuous consumption and black youth in emerging markets |
| title_full | Conspicuous consumption and black youth in emerging markets |
| title_fullStr | Conspicuous consumption and black youth in emerging markets |
| title_full_unstemmed | Conspicuous consumption and black youth in emerging markets |
| title_short | Conspicuous consumption and black youth in emerging markets |
| title_sort | conspicuous consumption and black youth in emerging markets |
| topic | UCTD Ukukhothana Ukupeksa Pot latching Pexing Conspicuous consumption Anti-consumption Destructive conspicuous consumption Black youth Emerging markets Postmodernity |
| url | http://hdl.handle.net/2263/26519 http://upetd.up.ac.za/thesis/available/etd-07212012-184356/ |