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Resuscitating location-based service mechanisms to harness trust in mobile commerce adoption
Dissertation (MBA)--University of Pretoria, 2012.
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University of Pretoria
2013
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| _version_ | 1867613473446297600 |
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| access_status_str | Open Access |
| author2 | Chipp, Kerry |
| author_browse | Chipp, Kerry |
| author_facet | Chipp, Kerry |
| collection | Thesis |
| dc_rights_str_mv | © 2011 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2012. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/26524 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:36:42.450Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/26524 Resuscitating location-based service mechanisms to harness trust in mobile commerce adoption Chipp, Kerry ichelp@gibs.co.za Moodley, Laven UCTD Pull Location-based services Trust M-commerce Push Dissertation (MBA)--University of Pretoria, 2012. Mobile commerce (m-commerce) has created the opportunity to transact anywhere, anytime, transcending barriers of space and time. However, this freedom has been found to be intrusive in the lives of mobile users, acting counterproductively to trust building and exacerbating the reluctance to adopt m-commerce. The research design was a quantitative study that pivoted around the concept of location-based services (LBS) for mobile users and was focused on understanding specific behaviours around usage and trust under pre-determined conditions of connecting (particular place, particular time), push and pull mechanisms, brand loyalty and social network recommendations. The study was conducted through an online questionnaire with a non-probability sample of 189 individuals. Factors including push and pull LBS mechanisms, brand loyalty and social network recommendations were found to exhibit significant influence on mobile users trust and propensity to transact in m-commerce. No empirical support was found between the connecting conditions with mobile users and adoption of m-commerce, eliciting future research in this area. These results contribute to the body of research regarding mobile commerce by extending the existing understanding of its use through application with push and pull location-based services. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-07T06:26:10Z 2012-09-27 2013-09-07T06:26:10Z 2012-03-08 2012-09-27 2012-07-21 Dissertation Moodley, L 2011, Resuscitating location-based service mechanisms to harness trust in mobile commerce adoption, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/26524 > F/12/4/725/zw http://hdl.handle.net/2263/26524 http://upetd.up.ac.za/thesis/available/etd-07212012-193815/ © 2011 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Pull Location-based services Trust M-commerce Push Resuscitating location-based service mechanisms to harness trust in mobile commerce adoption |
| title | Resuscitating location-based service mechanisms to harness trust in mobile commerce adoption |
| title_full | Resuscitating location-based service mechanisms to harness trust in mobile commerce adoption |
| title_fullStr | Resuscitating location-based service mechanisms to harness trust in mobile commerce adoption |
| title_full_unstemmed | Resuscitating location-based service mechanisms to harness trust in mobile commerce adoption |
| title_short | Resuscitating location-based service mechanisms to harness trust in mobile commerce adoption |
| title_sort | resuscitating location based service mechanisms to harness trust in mobile commerce adoption |
| topic | UCTD Pull Location-based services Trust M-commerce Push |
| url | http://hdl.handle.net/2263/26524 http://upetd.up.ac.za/thesis/available/etd-07212012-193815/ |