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The identification of a multi-ethnic South African typology
Dissertation (PHD)--University of Pretoria, 2003.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613665459437568 |
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| access_status_str | Open Access |
| author2 | Puth, Gustav |
| author_browse | Puth, Gustav |
| author_facet | Puth, Gustav |
| collection | Thesis |
| dc_rights_str_mv | © 2001, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (PHD)--University of Pretoria, 2003. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/26526 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:39:45.647Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/26526 The identification of a multi-ethnic South African typology Puth, Gustav cliveco@icon.co.za Corder, Clive Kingsmill Black consciousness Multi-ethnic African humanism Typology Négritude Values Ubuntu Inner-directed Segmentation Outer-directed Individualism Trends Collectivism UCTD Dissertation (PHD)--University of Pretoria, 2003. The aim of this study was to discover whether a value-based typology could be established that was applicable to all South African adults. It was predicated on the basis of a literature review and previous research findings that there were two major underlying dimensions of values: collectivism versus individualism and inner- versus outer-directed. The parameters of these dimensions were hypothesised within the framework of a common social structure, based on a number of related propositions. It was also hypothesised that the South African adult population consisted of five types. Five value measures were examined and found to have disadvantages for South Africa. A value measurement technique had been developed in South Africa for an on-going study titled Sociomonitor. The core of this study was the measurement of values of relevance to marketing and media. Over the period 1976 to 1993 separate value based typologies were identified for urban Blacks and Whites. In 1995 both races were covered in the same year and a common typology was found. In 1997/8 Sociomonitor was extended to the total adult population of South Africa. Respondents were sub-divided into Collectivism, Individualism, Inner- and Outer-directed groups. The characteristics of which were found to be substantially as had been expected. South African adults were categorised into five value types. Three of which were as had been hypothesised, two were in place of one of the five anticipated and one wasn't found. It is concluded that the values of adults from all ethnic groups fall within the parameters of collectivism versus individualism and inner- versus outer-directed. Furthermore, there are five different value types in the South African adult population that transcend ethnic boundaries. The implications of a multi-ethnic typology for marketing, social and political decision-making, research and the formulation of scenarios are outlined. It is recommended that this type of research be extended to other African countries and small communities. Psychology unrestricted 2013-09-07T06:26:27Z 2002-08-27 2013-09-07T06:26:27Z 2001-07-30 2003-08-27 2002-07-22 Dissertation Corder, C 2001, The identification of a multi-ethnic South African typology, PHD dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/26526 > http://hdl.handle.net/2263/26526 http://upetd.up.ac.za/thesis/available/etd-07222002-100135/ © 2001, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | Black consciousness Multi-ethnic African humanism Typology Négritude Values Ubuntu Inner-directed Segmentation Outer-directed Individualism Trends Collectivism UCTD The identification of a multi-ethnic South African typology |
| title | The identification of a multi-ethnic South African typology |
| title_full | The identification of a multi-ethnic South African typology |
| title_fullStr | The identification of a multi-ethnic South African typology |
| title_full_unstemmed | The identification of a multi-ethnic South African typology |
| title_short | The identification of a multi-ethnic South African typology |
| title_sort | identification of a multi ethnic south african typology |
| topic | Black consciousness Multi-ethnic African humanism Typology Négritude Values Ubuntu Inner-directed Segmentation Outer-directed Individualism Trends Collectivism UCTD |
| url | http://hdl.handle.net/2263/26526 http://upetd.up.ac.za/thesis/available/etd-07222002-100135/ |