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The application of value co-creation in advancing solutions to sustainable consumption
Dissertation (MBA)--University of Pretoria, 2010.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613456196173824 |
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| access_status_str | Open Access |
| author2 | Chipp, Kerry |
| author_browse | Chipp, Kerry |
| author_facet | Chipp, Kerry |
| collection | Thesis |
| dc_rights_str_mv | © 2010 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretori |
| description | Dissertation (MBA)--University of Pretoria, 2010. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/26575 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:36:26.058Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/26575 The application of value co-creation in advancing solutions to sustainable consumption Chipp, Kerry ichelp@gibs.co.za Verran, Ginny Britt UCTD Green marketing Value co-creation Sustainable consumption Servie dominant logic Knowledge attitude practice gap Dissertation (MBA)--University of Pretoria, 2010. The environmental sustainability challenges faced by society represent a discontinuity that requires new systemic ways of thinking and approaching problems. For business and consumers this entails finding new ways of creating value. In this respect, this study argues that an important source of value lies in efficient service co-creation between business and consumers in the consumption process. To this end, this study set out to explore the potential of business-to-consumer co-creation to advance solutions to sustainable consumption in the grocery retail setting. Exploratory qualitative research was conducted with grocery retailers and environmentally conscious consumers to gain insights into the types of initiatives that are important with respect to sustainable consumption. The willingness of business and consumers to work together to co-create solutions was gauged, and potential processes and mechanisms for co-creation were explored. The research found that both grocery retailers and consumers recognise sustainability as a systemic issue and welcomed the notion of co-creating solutions. However, the overarching narrative of the research findings with respect to the how of co-creation is that the market may not yet be ready. Retailers are driving sustainability initiatives across the supply chain, with consumers occupying a relatively passive role. This study argues that co-creation represents a fundamentally new paradigm that poses the challenge of a new orientation for the business-to-consumer relationship. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-07T06:38:15Z 2011-10-04 2013-09-07T06:38:15Z 2011-04-10 2010 2011-07-23 Dissertation Verran, GB 2010, The application of value co-creation in advancing solutions to sustainable consumption, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/26575 > F11/597/ag http://hdl.handle.net/2263/26575 http://upetd.up.ac.za/thesis/available/etd-07232011-133528/ © 2010 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretori application/pdf University of Pretoria |
| spellingShingle | UCTD Green marketing Value co-creation Sustainable consumption Servie dominant logic Knowledge attitude practice gap The application of value co-creation in advancing solutions to sustainable consumption |
| title | The application of value co-creation in advancing solutions to sustainable consumption |
| title_full | The application of value co-creation in advancing solutions to sustainable consumption |
| title_fullStr | The application of value co-creation in advancing solutions to sustainable consumption |
| title_full_unstemmed | The application of value co-creation in advancing solutions to sustainable consumption |
| title_short | The application of value co-creation in advancing solutions to sustainable consumption |
| title_sort | application of value co creation in advancing solutions to sustainable consumption |
| topic | UCTD Green marketing Value co-creation Sustainable consumption Servie dominant logic Knowledge attitude practice gap |
| url | http://hdl.handle.net/2263/26575 http://upetd.up.ac.za/thesis/available/etd-07232011-133528/ |