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Factors influencing consumer decision-making in choosing a channel to remit in South Africa
Dissertation (MBA)--University of Pretoria, 2011.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613573026414592 |
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| access_status_str | Open Access |
| author2 | Rossouw, Jannie |
| author_browse | Rossouw, Jannie |
| author_facet | Rossouw, Jannie |
| collection | Thesis |
| dc_rights_str_mv | © 2011 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2011. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/27015 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:38:17.431Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/27015 Factors influencing consumer decision-making in choosing a channel to remit in South Africa Rossouw, Jannie ichelp@gibs.co.za Phakane, Irvin Monesi UCTD Theory of planned behaviour Innovation diffusion Remittance Theory of reasoned action Dissertation (MBA)--University of Pretoria, 2011. This research was conducted to provide insights into the factors that influence consumer’s decision when choosing a channel to remit. The study looked at the following theories in determining the important factors that influence consumer intention or behavior, Theory of Reason Action, Theory of Planned Action, Remittance, Innovation Diffusion and Technology Acceptance Models. Hence, service providers should be aware of these factors so they can develop strategies and services to attract consumers to use their channels. The aim of the study was to determine which factors influence consumer’s decision in choosing a bank and non-bank channel to remit. The investigation of the key factors that influence the decision or intention, it was found that a single factor influenced the decision to remit in a bank and non-bank channel. It was also found in the study that consumers prefer physical channel of both bank and non-bank to remit. The finding has serious implications for service providers, in that consumer behavior show attachment to traditional distribution channels. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-07T09:51:19Z 2012-09-27 2013-09-07T09:51:19Z 2012-03-08 2011 2012-08-04 Dissertation Phakane, IM 2011, Factors influencing consumer decision-making in choosing a channel to remit in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/27015 > F/12/4/754/zw http://hdl.handle.net/2263/27015 http://upetd.up.ac.za/thesis/available/etd-08042012-164925/ © 2011 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Theory of planned behaviour Innovation diffusion Remittance Theory of reasoned action Factors influencing consumer decision-making in choosing a channel to remit in South Africa |
| title | Factors influencing consumer decision-making in choosing a channel to remit in South Africa |
| title_full | Factors influencing consumer decision-making in choosing a channel to remit in South Africa |
| title_fullStr | Factors influencing consumer decision-making in choosing a channel to remit in South Africa |
| title_full_unstemmed | Factors influencing consumer decision-making in choosing a channel to remit in South Africa |
| title_short | Factors influencing consumer decision-making in choosing a channel to remit in South Africa |
| title_sort | factors influencing consumer decision making in choosing a channel to remit in south africa |
| topic | UCTD Theory of planned behaviour Innovation diffusion Remittance Theory of reasoned action |
| url | http://hdl.handle.net/2263/27015 http://upetd.up.ac.za/thesis/available/etd-08042012-164925/ |