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The value required to negate consumer privacy concerns around location
Dissertation (MBA)--University of Pretoria, 2013.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613710153940992 |
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| access_status_str | Open Access |
| author2 | Fox, Howard |
| author_browse | Fox, Howard |
| author_facet | Fox, Howard |
| collection | Thesis |
| dc_rights_str_mv | © 2011 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria |
| description | Dissertation (MBA)--University of Pretoria, 2013. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/27021 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:40:28.124Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/27021 The value required to negate consumer privacy concerns around location Fox, Howard ichelp@gibs.co.za Rosenberg, Dale Patrick UCTD Mobile commerce Privacy Location based services Privacy calculus Dissertation (MBA)--University of Pretoria, 2013. Privacy has been discussed throughout the ages as the world has developed and changed however privacy concerns have been reignited by the development of technology. One of these technologies, Location Based Services (LBS), together with how organisations are using these technologies is pushing the consumers’ privacy boundaries. In order for this technology to become widely adopted these privacy concerns need to be understood and addressed. It is therefore the purpose of this research to examine whether consumers’ privacy concern can be negated through consumers receiving a benefit which caused them to forego this concern.The research used scenarios to evaluate consumers’ comfort levels for four different intrusion levels and five different discounts offered. Due to the nature of the scenarios a repeated measures ANOVA design was used in order to allow for the analysis of each of the scenarios, intrusion levels and discount offered for each respondent.It was found that although privacy concerns can and were influenced by the offers made to the respondents, consumers have not yet gained a complete sense of comfort with the privacy boundaries that are being challenged. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-07T09:53:26Z 2013-02-20 2013-09-07T09:53:26Z 2012-03-08 2013-02-20 2012-08-04 Dissertation Rosenberg, DP, 2011, The value required to negate consumer privacy concerns around location, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/27021 > F/12/4/762/zw http://hdl.handle.net/2263/27021 http://upetd.up.ac.za/thesis/available/etd-08042012-185607/ © 2011 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria application/pdf University of Pretoria |
| spellingShingle | UCTD Mobile commerce Privacy Location based services Privacy calculus The value required to negate consumer privacy concerns around location |
| title | The value required to negate consumer privacy concerns around location |
| title_full | The value required to negate consumer privacy concerns around location |
| title_fullStr | The value required to negate consumer privacy concerns around location |
| title_full_unstemmed | The value required to negate consumer privacy concerns around location |
| title_short | The value required to negate consumer privacy concerns around location |
| title_sort | value required to negate consumer privacy concerns around location |
| topic | UCTD Mobile commerce Privacy Location based services Privacy calculus |
| url | http://hdl.handle.net/2263/27021 http://upetd.up.ac.za/thesis/available/etd-08042012-185607/ |