Full Text Available

Note: Clicking the button above will open the full text document at the original institutional repository in a new window.

The extent of relative deprivation in upwardly mobile South Africans and its impact on financial attitudes

Dissertation (MBA)--University of Pretoria, 2012.

Saved in:
Bibliographic Details
Other Authors: Corder, Clive
Format: Thesis
Published: University of Pretoria 2013
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1867613452757893120
access_status_str Open Access
author2 Corder, Clive
author_browse Corder, Clive
author_facet Corder, Clive
collection Thesis
dc_rights_str_mv © 2011 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Dissertation (MBA)--University of Pretoria, 2012.
format Thesis
id oai:repository.up.ac.za:2263/27053
institution University of Pretoria (South Africa)
last_indexed 2026-06-10T12:36:22.807Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2013
publishDateRange 2013
publishDateSort 2013
publisher University of Pretoria
publisherStr University of Pretoria
record_format dspace
source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/27053 The extent of relative deprivation in upwardly mobile South Africans and its impact on financial attitudes Corder, Clive ichelp@gibs.co.za Steeneveldt, Deirdre Tanya UCTD Financial attitudes Upwardly mobile Relative deprivation Dissertation (MBA)--University of Pretoria, 2012. The purpose of the research was to explore the relationship between relative deprivation and the attitudes driving consumption of upwardly mobile South Africans. Various propositions presented in the literature were tested within the context of upwardly mobile South Africans. Two areas of focus of this study is (1) the extent and impact of relative deprivation on attitudes towards consumption and personal finances, and (2) an assessment of the differences in attitudes towards consumption and personal finances of this group. The study found that this group has a high level of self-esteem and cannot be defined as relatively deprived. Furthermore, this study demonstrates that social comparison within this group does not encourage consumption for the purpose of the achievement of social status. Of particular relevance to South Africa is that the study has demonstrated that there are very few differences in attitudes between the different race groups. This confirms that upwardly mobile South Africans are fairly homogenous in terms of their experience of relative deprivation given that both upwardly mobile blacks and whites have high self-esteem. It also demonstrates that the experience of relative deprivation by the different race groups may be more consistent with each other than previous studies have shown. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-07T10:02:17Z 2012-09-27 2013-09-07T10:02:17Z 2012-03-08 2012-09-27 2012-08-05 Dissertation Steeneveldt, DT 2011, The extent of relative deprivation in upwardly mobile South Africans and its impact on financial attitudes, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/27053 > F/12/4/776/zw http://hdl.handle.net/2263/27053 http://upetd.up.ac.za/thesis/available/etd-08052012-113049/ © 2011 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Financial attitudes
Upwardly mobile
Relative deprivation
The extent of relative deprivation in upwardly mobile South Africans and its impact on financial attitudes
title The extent of relative deprivation in upwardly mobile South Africans and its impact on financial attitudes
title_full The extent of relative deprivation in upwardly mobile South Africans and its impact on financial attitudes
title_fullStr The extent of relative deprivation in upwardly mobile South Africans and its impact on financial attitudes
title_full_unstemmed The extent of relative deprivation in upwardly mobile South Africans and its impact on financial attitudes
title_short The extent of relative deprivation in upwardly mobile South Africans and its impact on financial attitudes
title_sort extent of relative deprivation in upwardly mobile south africans and its impact on financial attitudes
topic UCTD
Financial attitudes
Upwardly mobile
Relative deprivation
url http://hdl.handle.net/2263/27053
http://upetd.up.ac.za/thesis/available/etd-08052012-113049/