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Mobile banking and the financial services needs of the poor : an adoption framework

Dissertation (MBA)--University of Pretoria, 2012.

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Other Authors: Corder, Clive
Format: Thesis
Published: University of Pretoria 2013
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access_status_str Open Access
author2 Corder, Clive
author_browse Corder, Clive
author_facet Corder, Clive
collection Thesis
dc_rights_str_mv © 2011 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Dissertation (MBA)--University of Pretoria, 2012.
format Thesis
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institution University of Pretoria (South Africa)
last_indexed 2026-06-10T12:38:33.011Z
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provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2013
publishDateRange 2013
publishDateSort 2013
publisher University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/27166 Mobile banking and the financial services needs of the poor : an adoption framework Corder, Clive ichelp@gibs.co.za Tshitenge, Mbali Paulinah UCTD M-banking adoption Itc4d Attitude Perception of behavioural control Bottom of the pyramid (BoP) Financial inclusion Dissertation (MBA)--University of Pretoria, 2012. “Over the past ten years, ITCs have become an important element in sustaining economic growth and poverty reduction through increasing efficiencies, enabling the delivery of social services, or creating new sources of income and employment” (Fourati, 2009, p. 37) . m-banking is one such technological development that has a potential to increase economic participation by low-income consumers. This research examines the factors influencing the adoption of mobile banking by low-income consumers in South Africa, with a special focus on the banking needs of the poor. The research framework was adapted from Tan and Teo (2000) and assessed the impact of these nine variables on the intention to adopt m-banking: relative advantage, compatibility with values, compatibility with banking needs, compatibility with cell phone use experience, complexity, “trialibility”, risk, self-efficacy and support. Data for this study was collected through a physical hardcopy survey in Soweto, in Gauteng.The research found that low-income consumers will consider adopting m-banking as long as it is offers them an improved way over the current mechanisms of managing their money, it is compatible with their financial services needs and they consider themselves as having the necessary skills to use it. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-07T10:51:31Z 2012-10-01 2013-09-07T10:51:31Z 2012-03-08 2012-10-01 2012-08-11 Dissertation Tshitenge, MP 2011, Mobile banking and the financial services needs of the poor : an adoption framework, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/27166 > F/12/4/791/zw http://hdl.handle.net/2263/27166 http://upetd.up.ac.za/thesis/available/etd-08112012-165906/ © 2011 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
M-banking adoption
Itc4d
Attitude
Perception of behavioural control
Bottom of the pyramid (BoP)
Financial inclusion
Mobile banking and the financial services needs of the poor : an adoption framework
title Mobile banking and the financial services needs of the poor : an adoption framework
title_full Mobile banking and the financial services needs of the poor : an adoption framework
title_fullStr Mobile banking and the financial services needs of the poor : an adoption framework
title_full_unstemmed Mobile banking and the financial services needs of the poor : an adoption framework
title_short Mobile banking and the financial services needs of the poor : an adoption framework
title_sort mobile banking and the financial services needs of the poor an adoption framework
topic UCTD
M-banking adoption
Itc4d
Attitude
Perception of behavioural control
Bottom of the pyramid (BoP)
Financial inclusion
url http://hdl.handle.net/2263/27166
http://upetd.up.ac.za/thesis/available/etd-08112012-165906/