Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Optimising corporate social responsibility spend a conjoint experiment to determine consumer evaluations of corporate social responsibility strategies
Dissertation (MBA)--University of Pretoria, 2012.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Published: |
University of Pretoria
2013
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613495815569408 |
|---|---|
| access_status_str | Open Access |
| author2 | Kleyn, Nicola |
| author_browse | Kleyn, Nicola |
| author_facet | Kleyn, Nicola |
| collection | Thesis |
| dc_rights_str_mv | © 2011 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2012. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/27171 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:37:03.713Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/27171 Optimising corporate social responsibility spend a conjoint experiment to determine consumer evaluations of corporate social responsibility strategies Kleyn, Nicola ichelp@gibs.co.za Van Heerden, Marnitz UCTD Corporate Social responsibility Consumer evaluations Strategies Dissertation (MBA)--University of Pretoria, 2012. The concept of Corporate Social Responsibility (CSR) is becoming more prominent due to a number of forces, including an increase in ethical consumerism and government or industry regulation. Business owners are coming to the realisation that CSR investment should be viewed as an opportunity to increase the success of companies rather than as damage control or PR campaign; CSR is becoming a critical factor in the competitive success of companies. Increasing social responsibility can indeed result in benefits, financial and otherwise, not just for society but also for companies. This study aimed to determine:• Consumer preferences regarding the various CSR strategies that companies can pursue and• Whether consumers place higher value on CSR strategies which benefit their own society or strategies which benefit society at large.A convenience sample of South Africans were selected for the study and asked to complete a web-based survey. The study was done in the form of a conjoint value analysis.The study found that:• Consumers do have different levels of preference for the different CSR strategies which businesses can follow.• Consumers prefer a CSR strategy that benefits their own society over a CSR strategy that benefits the society at large. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-07T10:52:01Z 2012-10-01 2013-09-07T10:52:01Z 2012-03-08 2012-10-01 2012-08-11 Dissertation Van Heerden, M 2011, Optimising corporate social responsibility spend a conjoint experiment to determine consumer evaluations of corporate social responsibility strategies, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/27171 > F/12/4/797/zw http://hdl.handle.net/2263/27171 http://upetd.up.ac.za/thesis/available/etd-08112012-182553/ © 2011 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Corporate Social responsibility Consumer evaluations Strategies Optimising corporate social responsibility spend a conjoint experiment to determine consumer evaluations of corporate social responsibility strategies |
| title | Optimising corporate social responsibility spend a conjoint experiment to determine consumer evaluations of corporate social responsibility strategies |
| title_full | Optimising corporate social responsibility spend a conjoint experiment to determine consumer evaluations of corporate social responsibility strategies |
| title_fullStr | Optimising corporate social responsibility spend a conjoint experiment to determine consumer evaluations of corporate social responsibility strategies |
| title_full_unstemmed | Optimising corporate social responsibility spend a conjoint experiment to determine consumer evaluations of corporate social responsibility strategies |
| title_short | Optimising corporate social responsibility spend a conjoint experiment to determine consumer evaluations of corporate social responsibility strategies |
| title_sort | optimising corporate social responsibility spend a conjoint experiment to determine consumer evaluations of corporate social responsibility strategies |
| topic | UCTD Corporate Social responsibility Consumer evaluations Strategies |
| url | http://hdl.handle.net/2263/27171 http://upetd.up.ac.za/thesis/available/etd-08112012-182553/ |