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The ideological construction of new urbanism in Melrose Arch : a critical analysis

Dissertation (MA)--University of Pretoria, 2007.

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Other Authors: Van Eeden, Jeanne
Format: Thesis
Published: University of Pretoria 2013
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access_status_str Open Access
author2 Van Eeden, Jeanne
author_browse Van Eeden, Jeanne
author_facet Van Eeden, Jeanne
collection Thesis
dc_rights_str_mv © University of Pretoria E1038/
description Dissertation (MA)--University of Pretoria, 2007.
format Thesis
id oai:repository.up.ac.za:2263/27408
institution University of Pretoria (South Africa)
last_indexed 2026-06-10T12:36:07.570Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2013
publishDateRange 2013
publishDateSort 2013
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/27408 The ideological construction of new urbanism in Melrose Arch : a critical analysis Van Eeden, Jeanne lkolb@deloitte.co.za Du Plessis, Linet Mixed living Sprawl Utopianism Consumption Space Place Johannesburg Melrose arch New urbanism Security Visual culture Class Control Race Elitism Brickfields Simulacra UCTD Dissertation (MA)--University of Pretoria, 2007. This study examines the manifestation of New Urbanism in the South African environment and applies the themes, characteristics and principles of New Urbanism to the landscape of Melrose Arch in Johannesburg. This precinct has been developed according to New Urban principles, and it is the aim of the author to assess whether these principles have been applied successfully, keeping in mind that since New Urbanism is an American design movement, some of its principles may be impractical to apply in a South African environment. In order to conceptualise the environment in which the analysis takes place, the author sketches a background of the origin and history of Johannesburg, including the development of the city centre and rise of the suburbs. Trends such as decentralisation and gentrification are also recognised and examined. A correlation is drawn between the Johannesburg of a few decades ago and the contemporary city to see how events and tendencies created the city of today. The current initiatives that are being undertaken to reinvent the CBD and other areas of the city are considered as well, in order to provide a context for Melrose Arch. The author also briefly examines the origin and history of leisure landscapes such as arcades, world fairs and expositions, shopping malls and themed landscapes. The purpose is not to give exact timelines and histories of these phenomena, but rather to provide a historic foundation to work from in order to sketch the context wherein developments such as Melrose Arch can be situated. The author examines the predecessors of and influences on New Urbanism in an attempt to understand this movement. Starting with the Classical Reformers and the concept of the Ideal City, a common theme runs through several other development theories, such as Garden Cities, Pedestrian Cities, as well as the more recent Edge Cities. The influence of Sprawl on cities is noted, and measures to reduce the occurrence of sprawling land by implementing solutions that are connected to New Urbanism are discussed. The author discusses the inception of New Urbanism, taking into account all the previous discussed development theories that influenced it in one way or another. Additionally, some variations on New Urbanism, such as Traditional Neighbourhood development (TND) and the Pedestrian Pocket (PP) are discussed. New Urbanism is thus placed in a contemporary context by regarding its history and influences. The application to Melrose Arch includes a brief history of this landscape, as well as its architecture and the articulation of space within the precinct. Some themes evident in Melrose Arch are discussed; many of these are based on popular myths and ideologies and how they are represented in this particular space. Issues such as Security and control, Class and status, Consumption and Utopianism are discussed and applied to Melrose Arch. Finally, the principles and characteristics of New Urbanism are applied to Melrose Arch in order to assess how successful the implementation of New Urbanism is in this precinct. Visual Arts MA unrestricted 2013-09-07T11:28:32Z 2008-09-08 2013-09-07T11:28:32Z 2008-04-09 2007 2008-08-20 Dissertation Du Plessis, L 2007, The ideological construction of new urbanism in Melrose Arch : a critical analysis, MA Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/27408> E1038/gm http://hdl.handle.net/2263/27408 http://upetd.up.ac.za/thesis/available/etd-08202008-141836/ © University of Pretoria E1038/ application/pdf University of Pretoria
spellingShingle Mixed living
Sprawl
Utopianism
Consumption
Space
Place
Johannesburg
Melrose arch
New urbanism
Security
Visual culture
Class
Control
Race
Elitism
Brickfields
Simulacra
UCTD
The ideological construction of new urbanism in Melrose Arch : a critical analysis
title The ideological construction of new urbanism in Melrose Arch : a critical analysis
title_full The ideological construction of new urbanism in Melrose Arch : a critical analysis
title_fullStr The ideological construction of new urbanism in Melrose Arch : a critical analysis
title_full_unstemmed The ideological construction of new urbanism in Melrose Arch : a critical analysis
title_short The ideological construction of new urbanism in Melrose Arch : a critical analysis
title_sort ideological construction of new urbanism in melrose arch a critical analysis
topic Mixed living
Sprawl
Utopianism
Consumption
Space
Place
Johannesburg
Melrose arch
New urbanism
Security
Visual culture
Class
Control
Race
Elitism
Brickfields
Simulacra
UCTD
url http://hdl.handle.net/2263/27408
http://upetd.up.ac.za/thesis/available/etd-08202008-141836/