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Consumer perceptions of displayed product attributes in advertising
Dissertation (MCom)--University of Pretoria, 2009.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613604714381312 |
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| access_status_str | Open Access |
| author2 | Puth, Gustav |
| author_browse | Puth, Gustav |
| author_facet | Puth, Gustav |
| collection | Thesis |
| dc_rights_str_mv | © 1996, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria |
| description | Dissertation (MCom)--University of Pretoria, 2009. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/27411 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:38:46.059Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/27411 Consumer perceptions of displayed product attributes in advertising Puth, Gustav Mostert, P.G. (Pierre) Advertising Consumer perception Product attributes Consumers decision-making UCTD Dissertation (MCom)--University of Pretoria, 2009. Please read the abstract (Synopsis) in the section 00front of this document Marketing Management MCom Unrestricted 2013-09-07T11:28:59Z 2009-08-20 2013-09-07T11:28:59Z 1996-01-15 2009-08-20 2009-08-20 Dissertation Mostert, P( 2009-08-20, Consumer perceptions of displayed product attributes in advertising, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/27411> H243/th http://hdl.handle.net/2263/27411 http://upetd.up.ac.za/thesis/available/etd-08202009-133937/ © 1996, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf University of Pretoria |
| spellingShingle | Advertising Consumer perception Product attributes Consumers decision-making UCTD Consumer perceptions of displayed product attributes in advertising |
| title | Consumer perceptions of displayed product attributes in advertising |
| title_full | Consumer perceptions of displayed product attributes in advertising |
| title_fullStr | Consumer perceptions of displayed product attributes in advertising |
| title_full_unstemmed | Consumer perceptions of displayed product attributes in advertising |
| title_short | Consumer perceptions of displayed product attributes in advertising |
| title_sort | consumer perceptions of displayed product attributes in advertising |
| topic | Advertising Consumer perception Product attributes Consumers decision-making UCTD |
| url | http://hdl.handle.net/2263/27411 http://upetd.up.ac.za/thesis/available/etd-08202009-133937/ |