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Use or abuse of : well-known trademarks

Dissertation (LLM)--University of Pretoria, 2012.

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Bibliographic Details
Other Authors: Klopper, H.B.
Format: Thesis
Published: University of Pretoria 2013
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access_status_str Open Access
author2 Klopper, H.B.
author_browse Klopper, H.B.
author_facet Klopper, H.B.
collection Thesis
dc_rights_str_mv © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria
description Dissertation (LLM)--University of Pretoria, 2012.
format Thesis
id oai:repository.up.ac.za:2263/27417
institution University of Pretoria (South Africa)
last_indexed 2026-06-10T12:37:22.258Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2013
publishDateRange 2013
publishDateSort 2013
publisher University of Pretoria
publisherStr University of Pretoria
record_format dspace
source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/27417 Use or abuse of : well-known trademarks Klopper, H.B. upetd@up.ac.za Shikwambana, Nkhensani Use or abuse Trademark misappropriation Well-known trademarks UCTD Dissertation (LLM)--University of Pretoria, 2012. What is trademark dilution and what does anti-dilution statutes protect? Those are the primary questions that the dissertation seeks to answer. When a well-known trade mark is used by a non-competitor in such a way that the misrepresentation is created that the latter's performance has the same source or origin as the well-known trademark, it is called trademark misappropriation. One of the main reasons for the misappropriation is to promote the latter's product and/or performance and thus benefit from it. Whether we call it use or abuse…it is the dilution of the advertising value of the well-known trademark. The dissertation investigates the concept of dilution in order to establish the specific interest that is protected against dilution. Private Law unrestricted 2013-09-07T11:29:28Z 2013-08-28 2013-09-07T11:29:28Z 2013-04-18 2012 2013-08-20 Dissertation Shikwambana, N 2012, Use or abuse of : well-known trademarks, LLM dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/27417 > F13/4/635/gm http://hdl.handle.net/2263/27417 http://upetd.up.ac.za/thesis/available/etd-08202013-130114/ © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria application/pdf University of Pretoria
spellingShingle Use or abuse
Trademark misappropriation
Well-known trademarks
UCTD
Use or abuse of : well-known trademarks
title Use or abuse of : well-known trademarks
title_full Use or abuse of : well-known trademarks
title_fullStr Use or abuse of : well-known trademarks
title_full_unstemmed Use or abuse of : well-known trademarks
title_short Use or abuse of : well-known trademarks
title_sort use or abuse of well known trademarks
topic Use or abuse
Trademark misappropriation
Well-known trademarks
UCTD
url http://hdl.handle.net/2263/27417
http://upetd.up.ac.za/thesis/available/etd-08202013-130114/