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Websites are capable of reflecting a particular human temperament : fact or fad?

Dissertation (MIT)--University of Pretoria, 2008.

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Other Authors: De Villiers, Carina
Format: Thesis
Published: University of Pretoria 2013
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access_status_str Open Access
author2 De Villiers, Carina
author_browse De Villiers, Carina
author_facet De Villiers, Carina
collection Thesis
dc_rights_str_mv ©University of Pretoria 2008 C107/
description Dissertation (MIT)--University of Pretoria, 2008.
format Thesis
id oai:repository.up.ac.za:2263/27674
institution University of Pretoria (South Africa)
last_indexed 2026-06-10T12:38:21.509Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2013
publishDateRange 2013
publishDateSort 2013
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/27674 Websites are capable of reflecting a particular human temperament : fact or fad? De Villiers, Carina annatjie.theron@gmail.com Theron, Annatjie Carl jung Anthropomorphism User interface design Temperament Personality Human-computer interaction Mbti Website design It Website personality UCTD Dissertation (MIT)--University of Pretoria, 2008. This study suggests that it is possible to classify websites as either extrovert or introvert and logical or emotional in style, impact and appearance. Both the extraversion/ introversion and logical/emotional dichotomies are major descriptors in the character typology devised by C.G. Jung and extended by others. Apart from the dichotomies mentioned above, Jung’s typology also makes use of various emotional characteristics of human beings as descriptors of temperament or character. The study suggests that it is useful to identify websites in terms of the descriptors that Jung and others propose, and that different websites will display various “temperamental” differences that are as important for website design as is a clear understanding of the temperaments of its target users. By taking account of the most common temperamental differences in websites, it should be possible to maximise the efficiency and appearance of different kinds of websites such as those created for government agencies, banks, online shopping, social networking and search engines. Informatics unrestricted 2013-09-07T12:00:23Z 2008-09-17 2013-09-07T12:00:23Z 2008-09-02 2008-09-17 2008-09-01 Dissertation 2008 C107/eo http://hdl.handle.net/2263/27674 http://upetd.up.ac.za/thesis/available/etd-09012008-115812/ ©University of Pretoria 2008 C107/ application/pdf University of Pretoria
spellingShingle Carl jung
Anthropomorphism
User interface design
Temperament
Personality
Human-computer interaction
Mbti
Website design
It
Website personality
UCTD
Websites are capable of reflecting a particular human temperament : fact or fad?
title Websites are capable of reflecting a particular human temperament : fact or fad?
title_full Websites are capable of reflecting a particular human temperament : fact or fad?
title_fullStr Websites are capable of reflecting a particular human temperament : fact or fad?
title_full_unstemmed Websites are capable of reflecting a particular human temperament : fact or fad?
title_short Websites are capable of reflecting a particular human temperament : fact or fad?
title_sort websites are capable of reflecting a particular human temperament fact or fad
topic Carl jung
Anthropomorphism
User interface design
Temperament
Personality
Human-computer interaction
Mbti
Website design
It
Website personality
UCTD
url http://hdl.handle.net/2263/27674
http://upetd.up.ac.za/thesis/available/etd-09012008-115812/