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Entrepreneurial Cognition and the decision to exploit a New Venture Creation Opportunity
Thesis (PhD (Entrepreneurship))--University of Pretoria, 2006.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613693083123712 |
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| access_status_str | Open Access |
| author2 | Pretorius, Marius |
| author_browse | Pretorius, Marius |
| author_facet | Pretorius, Marius |
| collection | Thesis |
| dc_rights_str_mv | © 2005, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Thesis (PhD (Entrepreneurship))--University of Pretoria, 2006. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/28247 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:40:11.720Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/28247 Entrepreneurial Cognition and the decision to exploit a New Venture Creation Opportunity Pretorius, Marius ingrid.leroux@up.ac.za Le Roux, Ingrid No key words available UCTD Thesis (PhD (Entrepreneurship))--University of Pretoria, 2006. This study focuses on entrepreneurial cognition and the decision to start a new venture opportunity. The entrepreneurial process used has four broad phases namely; the intention to start, opportunity identification, taking the decision to exploit (start-up) and taking action to execute the venture. The focus of the study is on the decision to start. The study reports empirically the results from an experimentally designed case analysis. An attempt is made to clarify if any of the following constructs under discussion namely: risk perception, illusion of control, misconceptions or self-efficacy acts as a heuristic or bias and therefore influences the decision to exploit the opportunity. Entrepreneurs and non-entrepreneurs do not differ in their risk propensity but differ in their cognitive perception of the viability of the venture. A case study method that deals with the animal feed industry was used to eliminate possible familiarity with the industry. The case study was followed by an eight-page questionnaire, developed with structured questions to be completed by the respondents. The respondents varied over groups of students in entrepreneurship, general business management students, and well as humanities students. Managers and practicing entrepreneurs form the rest of the researched population. The study concludes that misconceptions, illusion of control and business risk perception, but not self-efficacy, influence the decision to start a business. Business Management unrestricted 2013-09-07T13:07:15Z 2005-09-28 2013-09-07T13:07:15Z 2005-03-10 2006-09-28 2005-09-28 Thesis Le Roux, I 2005, Entrepreneurial Cognition and the decision to exploit a New Venture Creation Opportunity, PhD thesis, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/28247 > http://hdl.handle.net/2263/28247 http://upetd.up.ac.za/thesis/available/etd-09282005-093033/ © 2005, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf University of Pretoria |
| spellingShingle | No key words available UCTD Entrepreneurial Cognition and the decision to exploit a New Venture Creation Opportunity |
| title | Entrepreneurial Cognition and the decision to exploit a New Venture Creation Opportunity |
| title_full | Entrepreneurial Cognition and the decision to exploit a New Venture Creation Opportunity |
| title_fullStr | Entrepreneurial Cognition and the decision to exploit a New Venture Creation Opportunity |
| title_full_unstemmed | Entrepreneurial Cognition and the decision to exploit a New Venture Creation Opportunity |
| title_short | Entrepreneurial Cognition and the decision to exploit a New Venture Creation Opportunity |
| title_sort | entrepreneurial cognition and the decision to exploit a new venture creation opportunity |
| topic | No key words available UCTD |
| url | http://hdl.handle.net/2263/28247 http://upetd.up.ac.za/thesis/available/etd-09282005-093033/ |