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Online dating in a South African context : a psychological study of the persona profile

Dissertation (MA)--University of Pretoria, 2008.

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Other Authors: Maree, David J.F.
Format: Thesis
Published: University of Pretoria 2013
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access_status_str Open Access
author2 Maree, David J.F.
author_browse Maree, David J.F.
author_facet Maree, David J.F.
collection Thesis
dc_rights_str_mv © University of Pretoria 2007E1102/
description Dissertation (MA)--University of Pretoria, 2008.
format Thesis
id oai:repository.up.ac.za:2263/28308
institution University of Pretoria (South Africa)
last_indexed 2026-06-10T12:36:34.949Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2013
publishDateRange 2013
publishDateSort 2013
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/28308 Online dating in a South African context : a psychological study of the persona profile Maree, David J.F. chereer@vodamail.co.za Rietchard, Barbara-Cheree Persona profile Datingbuzz Sociodemographic characteristics Dating relationships UCTD Dissertation (MA)--University of Pretoria, 2008. Little is known about online dating relationships, or the online dating persona that intentionally forms and develops interpersonal relationships through online matchmaking services. Online dating relationships are becoming more prevalent, especially in South Africa. However, research studies focussing on online dating relationships seems to be lacking. Hence, a scientific psychological enquiry into online dating relationships, and more specifically the online dating persona, is indicated. Focussing on 100 online dating members from DatingBuzz, this comparative research study investigated online dating relationships and the online dating persona. More specifically, this study examined, first, online dating relationships specifically within the South African context compared to online dating relationships internationally; and second, the South African online dating persona. This was done by creating a profile focussing on (a) sociodemographic characteristics, (b) personality characteristics, (c) level of emotional intelligence and, (d) life effectiveness skills. A quasi-comparative research design was used with a non-probability, non-random sample of convenience. The realised sample for this research was 100 participants (N=100), with the total sample (n=100) reporting on online dating relationships and 67 participants (n=67) reporting on the online dating persona. The online matchmaking service, DatingBuzz, consented to post an advertisement for research participation. Using an Internet-based questionnaire with preset response categories in a Likert type format, data collection continued consecutively for six months in 2005. Instruments included (a) a set of self-constructed questions assessing online dating relationships and the sociodemographic characteristics of the online dating persona, (b) Sauciers’ 40 Mini-marker Set to examine the Big Five personality traits, (c) the 33-item EIS scale to investigate emotional intelligence and, (d) the LEQ – H to examine life effectiveness skills. The data were statistically analysed using the SAS programme and included descriptive statistics and analysis of variance (ANOVA) in terms of gender, age, relationship status, geographical location and relationship type. Consistent with previous findings, this research study found comparisons between South African and international online dating relationships. Looking at the online dating persona profile, significant findings pertaining to sociodemographic traits, Big Five personality traits, level of emotional intelligence and life effectiveness skills. These preliminary findings are discussed in relations to methodological and research issues. Psychology unrestricted 2013-09-07T13:17:55Z 2008-10-16 2013-09-07T13:17:55Z 2008-04-14 2008-10-16 2008-09-30 Dissertation a 2007E1102/ag http://hdl.handle.net/2263/28308 http://upetd.up.ac.za/thesis/available/etd-09302008-081203/ © University of Pretoria 2007E1102/ application/pdf University of Pretoria
spellingShingle Persona profile
Datingbuzz
Sociodemographic characteristics
Dating relationships
UCTD
Online dating in a South African context : a psychological study of the persona profile
title Online dating in a South African context : a psychological study of the persona profile
title_full Online dating in a South African context : a psychological study of the persona profile
title_fullStr Online dating in a South African context : a psychological study of the persona profile
title_full_unstemmed Online dating in a South African context : a psychological study of the persona profile
title_short Online dating in a South African context : a psychological study of the persona profile
title_sort online dating in a south african context a psychological study of the persona profile
topic Persona profile
Datingbuzz
Sociodemographic characteristics
Dating relationships
UCTD
url http://hdl.handle.net/2263/28308
http://upetd.up.ac.za/thesis/available/etd-09302008-081203/