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Generating a theory from predicting the success level of assurance representatives

Dissertation (MA (psychology))--University of Pretoria, 2001.

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Other Authors: De la Rey, R.P.
Format: Thesis
Published: University of Pretoria 2013
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access_status_str Open Access
author2 De la Rey, R.P.
author_browse De la Rey, R.P.
author_facet De la Rey, R.P.
collection Thesis
dc_rights_str_mv © 2001, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Dissertation (MA (psychology))--University of Pretoria, 2001.
format Thesis
id oai:repository.up.ac.za:2263/28681
institution University of Pretoria (South Africa)
last_indexed 2026-06-10T12:36:27.633Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2013
publishDateRange 2013
publishDateSort 2013
publisher University of Pretoria
publisherStr University of Pretoria
record_format dspace
source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/28681 Generating a theory from predicting the success level of assurance representatives De la Rey, R.P. upetd@up.ac.za Lane, Liezel Insurance agents psychological testing Selling insurance psychological aspects UCTD Dissertation (MA (psychology))--University of Pretoria, 2001. The aim of this research was to generate a theory to predict the success levels of assurance sales representatives. A sample of 245 participants from a life insurance company in South Africa was selected to participate in the study. The sample consisted of 213 males and 32 females; of these, 159 were European, 78 African and 8 Asian; the average age was 40.37 years. The Schepers Locus of Control Inventory (Schepers, 1995), the Entrepreneurial Attitude Orientation Scale (EAOS) (Robinson, Stimpson, Huefner&Hunt, 1991) and a biographical questionnaire were administered to the participants. Factor analysis was conducted to test the psychometric quality of the locus of control and the attitude scale. Hypotheses were tested for the variables with two performance outcomes: commissions earned and lapse ratios. Using the information obtained from the analyses, a model was built of the significant relationships between the performance criteria and the independent variables. Results indicated that neither the EAOS nor the Locus of Control Inventory scales predicted performance outcomes as hypothesized for sales professionals. The significant correlations that did result were generally counter to expectations. Demographic variables had limited success in predicting performance outcomes of sales professionals. The nature of the employment contract (full or part-time w/NEK, F = 5.61; p<0.05), population groups (White South Africans vs. African South Africans w/NEK, F = 5.22; p<0.05), job status (Manager vs. Sales Representative wNEK, F = 3.51; p<0.05), years in sales (w/NEK, r = •0.14345; p<0.05), and desired salary (w/NEK, r = 0.19571; p<0.05) were correlated with the performance outcome measures. Cultural and management implications are discussed with regard to the use of psychometric measures for selection. Research implications also are discussed. Psychology unrestricted 2013-09-07T14:04:16Z 2005-10-17 2013-09-07T14:04:16Z 2002-09-01 2001 2005-10-13 Dissertation Lane, L 2001, Generating a theory from predicting the success level of assurance representatives, MA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/28681 > H415/ag http://hdl.handle.net/2263/28681 http://upetd.up.ac.za/thesis/available/etd-10132005-140310/ © 2001, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle Insurance agents psychological testing
Selling insurance psychological aspects
UCTD
Generating a theory from predicting the success level of assurance representatives
title Generating a theory from predicting the success level of assurance representatives
title_full Generating a theory from predicting the success level of assurance representatives
title_fullStr Generating a theory from predicting the success level of assurance representatives
title_full_unstemmed Generating a theory from predicting the success level of assurance representatives
title_short Generating a theory from predicting the success level of assurance representatives
title_sort generating a theory from predicting the success level of assurance representatives
topic Insurance agents psychological testing
Selling insurance psychological aspects
UCTD
url http://hdl.handle.net/2263/28681
http://upetd.up.ac.za/thesis/available/etd-10132005-140310/