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Influence of young opinion leaders on older generation regarding mobile internet usage
Dissertation (MBA)--University of Pretoria, 2012.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613576676507649 |
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| access_status_str | Open Access |
| author2 | Goldman, Michael |
| author_browse | Goldman, Michael |
| author_facet | Goldman, Michael |
| collection | Thesis |
| dc_rights_str_mv | © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2012. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/29634 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:38:21.029Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/29634 Influence of young opinion leaders on older generation regarding mobile internet usage Goldman, Michael ichelp@gibs.co.za Gcaba, Sazi Sibusiso Nhlanhla UCTD Mobile internet Generation Opinion leaders Consumer socialisation Intergenerational influence Dissertation (MBA)--University of Pretoria, 2012. Intergenerational influence is the transmission of information and beliefs from one family generation to the next. Intergenerational influence is at work whenever older generation seek advice from younger generation, or vice versa. The study investigated the influence of young opinion leaders on older generation regarding mobile internet usage.The study followed a convenience research design. A total of 597 online questionnaires were sent to Nedbank Group Technology employees aged over 44 via email. A total of 66 complete, complete, usable, online questionnaires were completed. The key finding was that young opinion leaders are likely to positively influence older generation regarding mobile internet usage. The finding is consistent with previous studies. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-07T16:09:05Z 2013-04-26 2013-09-07T16:09:05Z 2013-04-25 2012 2013-02-16 Dissertation Gcaba, SSN 2012, Influence of young opinion leaders on older generation regarding mobile internet usage, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/29634 > F13/4/156/zw http://hdl.handle.net/2263/29634 http://upetd.up.ac.za/thesis/available/etd-02162013-163603/ © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Mobile internet Generation Opinion leaders Consumer socialisation Intergenerational influence Influence of young opinion leaders on older generation regarding mobile internet usage |
| title | Influence of young opinion leaders on older generation regarding mobile internet usage |
| title_full | Influence of young opinion leaders on older generation regarding mobile internet usage |
| title_fullStr | Influence of young opinion leaders on older generation regarding mobile internet usage |
| title_full_unstemmed | Influence of young opinion leaders on older generation regarding mobile internet usage |
| title_short | Influence of young opinion leaders on older generation regarding mobile internet usage |
| title_sort | influence of young opinion leaders on older generation regarding mobile internet usage |
| topic | UCTD Mobile internet Generation Opinion leaders Consumer socialisation Intergenerational influence |
| url | http://hdl.handle.net/2263/29634 http://upetd.up.ac.za/thesis/available/etd-02162013-163603/ |