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The competitive advantage of corporate philanthropy
Dissertation (MBA)--University of Pretoria, 2013.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613722550206464 |
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| access_status_str | Open Access |
| author2 | Gibson, Donald |
| author_browse | Gibson, Donald |
| author_facet | Gibson, Donald |
| collection | Thesis |
| dc_rights_str_mv | © 2011 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria |
| description | Dissertation (MBA)--University of Pretoria, 2013. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/29666 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:40:40.078Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/29666 The competitive advantage of corporate philanthropy Gibson, Donald ichelp@gibs.co.za Nazeer, Shubnum UCTD Competitive advantage Philanthropy Corporate social investment Dissertation (MBA)--University of Pretoria, 2013. To competitively operate in an environment where even the basic social needs of the population are not met, it makes business sense to uplift the stakeholders that form part of the business environment. With approximately five and a half billion rand spent on philanthropic activities in 2010 alone, it is important that this spend translates into a competitive advantage for the company.The purpose of this study was to explore the concept of philanthropy as understood by companies. Further to that, the intention of the research was to understand how engaging stakeholders, utilising resources available and the intention of the giving by the key decision makers, contributed towards achieving the competitive advantage of the company.Qualitative research in the form of interviews with the key decision makers in the companies in respect of giving was used for data gathering, along with secondary data in sustainability reports to support findings.The research found that competitive advantage can be gained by using corporate philanthropy as a tool. The paper proposes a framework based on the core theories that can be referenced to assist decision makers in determining which areas needs to be improved, in order to raise the competitiveness of the company by means of corporate philanthropy. Gordon Institute of Business Science (GIBS) MBA Unrestricted 2013-09-07T16:15:08Z 2013-02-20 2013-09-07T16:15:08Z 2013-04-21 2013-02-20 2013-02-16 Dissertation Nazeer, S 2013-02-20, The competitive advantage of corporate philanthropy, MBA Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/29666> F12/4/743/zw http://hdl.handle.net/2263/29666 http://upetd.up.ac.za/thesis/available/etd-02162013-170720/ © 2011 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria application/pdf University of Pretoria |
| spellingShingle | UCTD Competitive advantage Philanthropy Corporate social investment The competitive advantage of corporate philanthropy |
| title | The competitive advantage of corporate philanthropy |
| title_full | The competitive advantage of corporate philanthropy |
| title_fullStr | The competitive advantage of corporate philanthropy |
| title_full_unstemmed | The competitive advantage of corporate philanthropy |
| title_short | The competitive advantage of corporate philanthropy |
| title_sort | competitive advantage of corporate philanthropy |
| topic | UCTD Competitive advantage Philanthropy Corporate social investment |
| url | http://hdl.handle.net/2263/29666 http://upetd.up.ac.za/thesis/available/etd-02162013-170720/ |