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The relationship between corporate entrepreneurship, market orientation, organisational flexibility and job satisfaction

Thesis (DBA (Business Administration))--University of Pretoria, 2005.

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Other Authors: Van Wyk, Rene
Format: Thesis
Published: University of Pretoria 2013
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access_status_str Open Access
author2 Van Wyk, Rene
author_browse Van Wyk, Rene
author_facet Van Wyk, Rene
collection Thesis
dc_rights_str_mv © 2003, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria
description Thesis (DBA (Business Administration))--University of Pretoria, 2005.
format Thesis
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institution University of Pretoria (South Africa)
last_indexed 2026-06-10T12:37:43.241Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2013
publishDateRange 2013
publishDateSort 2013
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/29788 The relationship between corporate entrepreneurship, market orientation, organisational flexibility and job satisfaction Van Wyk, Rene adonisxd@ibi.co.za Adonisi, Mandla Corporate entrepreneurship Job satisfaction UCTD Thesis (DBA (Business Administration))--University of Pretoria, 2005. Corporate entrepreneurship (CE) is seen as an important facet of strategic renewal, profitability, innovativeness and growth of organisations. This study examined the relationship between CE, Market Orientation (MO), Organizational Flexibility (F) and Job Satisfaction (JS). The outcomes of the influence of CE, organisational flexibility and market orientation on job satisfaction were also assessed. The Corporate Entrepreneurship Assessment Instrument (CEAI) developed by Hornsby, Kuratko and Zahra (2002) was used to measure CE. Market orientation was measured by the Market Orientation Scale developed by Kohli, Jaworski and Kumar (1993). The Organisational Flexibility Scale developed by Khandwalla (1977) was used to measure flexibility of organisations. Job satisfaction was measured by the means of the short form of the Minnesota Satisfaction Questionnaire developed by Weiss, Davis, England and Lofquist (1967). Data were gathered from 333 respondents representing four different sectors namely, life assurance, information technology, transport and education. Factor Analysis was employed to revalidate the structure and internal reliability of each instrument used in the study. This resulted in a five-factor solution for the CEAI, named management support, work discretion, rewards/reinforcement, time availability, support for innovation and work improvement. A three-factor solution emerged in the case of market orientation, named intelligence generation, inertia and responsiveness. A two-factor solution was identified for the organisational flexibility scale, namely formality and authoritarianism. The two components of job satisfaction were identified as extrinsic and intrinsic job satisfaction. Pearson Product Moment Correlation was done, investigating the relationship between corporate entrepreneurship, market orientation and flexibility and job satisfaction sub-scales. Multiple Regression Analysis investigated the prediction of job satisfaction by means of corporate entrepreneurship, market orientation and flexibility as independent variables. Of the six Structural Equation Models built in this study, three indicated a good fit with the data. From a managerial perspective the results of two of the models indicate that the corporate entrepreneurship factors of rewards/reinforcement, formal organisational flexibility and an intelligence generative market orientation contribute statistically significantly toward higher levels of extrinsic and total job satisfaction. Additionally the corporate entrepreneurship factor of work improvement, formal organisational flexibility and an intelligence generative market orientation contribute statistically significantly toward higher levels of intrinsic job satisfaction. Though the remaining three models showed a weaker fit with the data, indications are that extrinsic and total job satisfaction could be negatively influenced by CE factors of rewards/reinforcement, inflexible authoritarianism and a market orientation of inertia. Furthermore intrinsic job satisfaction could be negatively influenced by work improvement CE, inflexible authoritarianism and an inertia market orientation. Human Resource Management unrestricted 2013-09-07T16:37:48Z 2004-11-25 2013-09-07T16:37:48Z 2003-11-20 2005-11-25 2004-11-25 Thesis Adonisi, M 2003, The relationship between corporate entrepreneurship, market orientation, organisational flexibility and job satisfaction, DBA thesis, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-11252004-150603 / > http://hdl.handle.net/2263/29788 http://upetd.up.ac.za/thesis/available/etd-11252004-150603/ © 2003, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria application/pdf University of Pretoria
spellingShingle Corporate entrepreneurship
Job satisfaction
UCTD
The relationship between corporate entrepreneurship, market orientation, organisational flexibility and job satisfaction
title The relationship between corporate entrepreneurship, market orientation, organisational flexibility and job satisfaction
title_full The relationship between corporate entrepreneurship, market orientation, organisational flexibility and job satisfaction
title_fullStr The relationship between corporate entrepreneurship, market orientation, organisational flexibility and job satisfaction
title_full_unstemmed The relationship between corporate entrepreneurship, market orientation, organisational flexibility and job satisfaction
title_short The relationship between corporate entrepreneurship, market orientation, organisational flexibility and job satisfaction
title_sort relationship between corporate entrepreneurship market orientation organisational flexibility and job satisfaction
topic Corporate entrepreneurship
Job satisfaction
UCTD
url http://hdl.handle.net/2263/29788
http://upetd.up.ac.za/thesis/available/etd-11252004-150603/