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Strategic communication in alliances : perceptions of alliances partners on relationship outcomes

Dissertation (MCom)--University of Pretoria, 2008.

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Bibliographic Details
Other Authors:	Van der Waldt, De la Rey
Format:	Thesis
Published:	University of Pretoria 2013
Subjects:	Relationship outcomes Strategic communication Relationship management Goal attainment South africa Alliances UCTD
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