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A conceptual framework for the marketing of tourism
Dissertation (MCom)--University of Pretoria, 2013.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613564060041216 |
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| access_status_str | Open Access |
| author2 | Puth, Gustav |
| author_browse | Puth, Gustav |
| author_facet | Puth, Gustav |
| collection | Thesis |
| dc_rights_str_mv | © 1992 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MCom)--University of Pretoria, 2013. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/29847 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:38:08.659Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/29847 A conceptual framework for the marketing of tourism Puth, Gustav upetd@up.ac.za Chuo, Joseph H Travel and tourism Social life in the human race Geological and paleontological excavations UCTD Dissertation (MCom)--University of Pretoria, 2013. Abstract only in Afrikaans. Hoewel daar gedurende die laaste twee dekades 'n groot verskeidenheid literatuur verskyn het oor toerisme as 'n sosiale verskynsel en as 'n selfstandige bedryf in die ekonomie, is daar steeds 'n groot behoefte aan 'n samehangende raamwerk vir die beskrywing, verklaring en beplanning van die bemarking van toerisme. Hierdie verhandeling verteenwoordig 'n poging om die bemarking van toerisme konseptueel te orden aan die hand van die bekende Vier P's-model van die bemarkingsmengsel. Die toerismeproduk, die prysmeganismes daaraan verbonde, die distribusiesisteme van toerismeprodukte en die promosie van toerisme word elkeen volledig omskryf aan die hand van diepgaande analises van bestaande literatuur.<p0> Daar word tot die gevolgtrekking gekom dat dié bemarkingsmengsel wel 'n geldige en bruikbare raamwerk bied vir die ontleding en beplanning van toerismebemarking in meer spesifieke kontekste. Tourism Management unrestricted 2013-09-07T16:54:05Z 2013-01-08 2013-09-07T16:54:05Z 1992-04-08 2013-01-08 2012-11-26 Dissertation Chuo, JH 1992, A conceptual framework for the marketing of tourism, MCom dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/29847 > E12/9/351/ag http://hdl.handle.net/2263/29847 http://upetd.up.ac.za/thesis/available/etd-11262012-104918/ © 1992 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf application/pdf application/pdf application/pdf application/pdf University of Pretoria |
| spellingShingle | Travel and tourism Social life in the human race Geological and paleontological excavations UCTD A conceptual framework for the marketing of tourism |
| title | A conceptual framework for the marketing of tourism |
| title_full | A conceptual framework for the marketing of tourism |
| title_fullStr | A conceptual framework for the marketing of tourism |
| title_full_unstemmed | A conceptual framework for the marketing of tourism |
| title_short | A conceptual framework for the marketing of tourism |
| title_sort | conceptual framework for the marketing of tourism |
| topic | Travel and tourism Social life in the human race Geological and paleontological excavations UCTD |
| url | http://hdl.handle.net/2263/29847 http://upetd.up.ac.za/thesis/available/etd-11262012-104918/ |