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Corporate publishing in South African banks : focus on formal, external publications
Dissertation (MA (Publishing))--University of Pretoria, 2005.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613616262348800 |
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| access_status_str | Open Access |
| author2 | Galloway, Francis |
| author_browse | Galloway, Francis |
| author_facet | Galloway, Francis |
| collection | Thesis |
| dc_rights_str_mv | © 2003, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MA (Publishing))--University of Pretoria, 2005. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/30144 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:38:58.622Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/30144 Corporate publishing in South African banks : focus on formal, external publications Galloway, Francis Bothma, T.J.D. (Theodorus Jan Daniel) upetd@up.ac.za Mostert, Aleta Publishing Corporate publishing Publishing value chain Parallel publishing Electronic publishing Multichannel publishing Annual report Publishing workflow Publishing management Corporate publishing practice UCTD Dissertation (MA (Publishing))--University of Pretoria, 2005. “What constitutes corporate publishing?” is the question that motivated the research for this study. It is not easily defined, but can be contextualised as part of the communications and marketing strategy of an organisation. In essence it entails the conceptualisation, planning and realisation of professional publications in an organisation. By conducting interviews with publishing personnel in selected South African banks, best practices pertaining to corporate publishing structures and processes were derived. It was found that traditional book publishing activities, such as commissioning; planning and creating content; reviewing, copy-editing and proofreading; design and layout; production, marketing; printing; and distribution can be used as basis for a corporate publishing venture. The convergence of media, however, is challenging publishers to rethink traditional methods of publishing. Electronic publishing is opening new vistas for organisations as it is an efficient tool for them to build and strengthen their corporate identity and to reach wider markets. To acommodate electronic dissemination, the adoption of an integrated, parallel publishing workflow is proposed in the study. Utilising a single source document for creating multiple formats enhances the publishing process and ensures the longevity of information. In order to draw all the publishing activities in an organisation together in a consistent and cohesive way, a centralised publishing strategy seems to be the most effective solution. The golden thread running through this study is the important role of corporate publishers as service providers in information-rich organisations. Information Science unrestricted 2013-09-07T18:06:12Z 2004-12-06 2013-09-07T18:06:12Z 2003-06-14 2005-12-06 2004-12-06 Dissertation Mostert, A 2003, Corporate publishing in South African banks : focus on formal, external publications, MA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/30144 > http://hdl.handle.net/2263/30144 http://upetd.up.ac.za/thesis/available/etd-12062004-143755/ © 2003, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | Publishing Corporate publishing Publishing value chain Parallel publishing Electronic publishing Multichannel publishing Annual report Publishing workflow Publishing management Corporate publishing practice UCTD Corporate publishing in South African banks : focus on formal, external publications |
| title | Corporate publishing in South African banks : focus on formal, external publications |
| title_full | Corporate publishing in South African banks : focus on formal, external publications |
| title_fullStr | Corporate publishing in South African banks : focus on formal, external publications |
| title_full_unstemmed | Corporate publishing in South African banks : focus on formal, external publications |
| title_short | Corporate publishing in South African banks : focus on formal, external publications |
| title_sort | corporate publishing in south african banks focus on formal external publications |
| topic | Publishing Corporate publishing Publishing value chain Parallel publishing Electronic publishing Multichannel publishing Annual report Publishing workflow Publishing management Corporate publishing practice UCTD |
| url | http://hdl.handle.net/2263/30144 http://upetd.up.ac.za/thesis/available/etd-12062004-143755/ |