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The development of a community radio station for a national game park

Thesis (DPhil (Community Radio))--University of Pretoria, 2006.

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Other Authors: Munro, A.J.(Alick J.)
Format: Thesis
Published: University of Pretoria 2013
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access_status_str Open Access
author2 Munro, A.J.(Alick J.)
author_browse Munro, A.J.(Alick J.)
author_facet Munro, A.J.(Alick J.)
collection Thesis
dc_rights_str_mv © 2006, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Thesis (DPhil (Community Radio))--University of Pretoria, 2006.
format Thesis
id oai:repository.up.ac.za:2263/30382
institution University of Pretoria (South Africa)
last_indexed 2026-06-10T12:38:59.552Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2013
publishDateRange 2013
publishDateSort 2013
publisher University of Pretoria
publisherStr University of Pretoria
record_format dspace
source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/30382 The development of a community radio station for a national game park Munro, A.J.(Alick J.) zeeman@postino.up.ac.za Zeeman, Estelle Ecotourism Ethnic communities Hot medium Imagined community Independent broadcasting authority (iba) Independent communications authority of south afri Parks emergent radio communities (percs) Psychographic segmentation Sustainable tourism Synergized communities Tourist communities Demographic profile Cool/cold medium Community UCTD Thesis (DPhil (Community Radio))--University of Pretoria, 2006. The purpose of this thesis is to substantiate the hypothetical development of a community radio station for a South African National Park, such as the Kruger National Park and to design the programming. As such the thesis has two phases namely a theoretical phase, where the variables and dynamics of the process of community unification, tourism’s ability to alleviate poverty and the central role played by radio are considered, and a creative phase, where the findings of the theoretical phase are applied in the design of the programme. The research leads to a model, and its methodology can be described as applied creative research. In order to arrive at the model, the research investigates a number of dynamics. In the first instance the research investigates a potential audience for such a community radio station. The notion of this potential audience or imagined community is interrogated. The thesis argues that there needs to be a conceptually synthesised audience, consisting of the local ethnic community, and a tourist community and that these two communities have interwoven functions around the provision and exploitation of tourism. Secondly, the thesis argues the demands of the audience synthesis, by investigating the nature of the South African tourism industry, with specific reference to the National Parks. In this section, the interrelatedness of the function and demands of the two communities are posited and developed, so that the groundwork for potential content of the Community Radio Station can be foregrounded. The thesis then interrogates the concept of communication by radio and draws on Marshall McLuhan’s concepts of ‘hot’ and ‘cold’ receivers and Walter Ong’s work around primary and secondary orality, amongst others. Here the thesis argues for the way that radio may be used to exploit and develop the synergy of the ethnic and the tourist community. The thesis then moves into the phase, where, through the recognised research process oftriangulation, which includes the synergised two communities (now a ‘Parks Emergent Radio Community’/ PERC), the shared content around the demands of tourism in National Parks, and the communal form of radio are creatively interwoven into a potential or hypothetical programme layout. The study concludes with a consideration of what might be the stumbling blocks in the way of implementing such a triangulated process and notes finances and budgets, training, and most specifically, bureaucratic intervention by licensing authorities as primary obstacles. The thesis argues for the advantages of the development of such a Community Radio Station for National Parks, given the projected steep increment in the tourist trade in South Africa. Drama unrestricted 2013-09-07T18:55:08Z 2006-12-15 2013-09-07T18:55:08Z 2006-09-05 2006-12-15 2006-12-15 Thesis Zeeman, E 2006, The development of a community radio station for a national game park, DPhil thesis, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/30382 > http://hdl.handle.net/2263/30382 http://upetd.up.ac.za/thesis/available/etd-12152006-140558/ © 2006, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf University of Pretoria
spellingShingle Ecotourism
Ethnic communities
Hot medium
Imagined community
Independent broadcasting authority (iba)
Independent communications authority of south afri
Parks emergent radio communities (percs)
Psychographic segmentation
Sustainable tourism
Synergized communities
Tourist communities
Demographic profile
Cool/cold medium
Community
UCTD
The development of a community radio station for a national game park
title The development of a community radio station for a national game park
title_full The development of a community radio station for a national game park
title_fullStr The development of a community radio station for a national game park
title_full_unstemmed The development of a community radio station for a national game park
title_short The development of a community radio station for a national game park
title_sort development of a community radio station for a national game park
topic Ecotourism
Ethnic communities
Hot medium
Imagined community
Independent broadcasting authority (iba)
Independent communications authority of south afri
Parks emergent radio communities (percs)
Psychographic segmentation
Sustainable tourism
Synergized communities
Tourist communities
Demographic profile
Cool/cold medium
Community
UCTD
url http://hdl.handle.net/2263/30382
http://upetd.up.ac.za/thesis/available/etd-12152006-140558/