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Employee behaviour in social media environments impacting corporate reputational risk
Dissertation (MBA)--University of Pretoria, 2012.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613522121195520 |
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| access_status_str | Open Access |
| author2 | Fox, Howard |
| author_browse | Fox, Howard |
| author_facet | Fox, Howard |
| collection | Thesis |
| dc_rights_str_mv | © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2012. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/30604 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:37:28.861Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/30604 Employee behaviour in social media environments impacting corporate reputational risk Fox, Howard ichelp@gibs.co.za Hoy, Jennifer Susan UCTD Social media Employee behaviour Corporate reputation Dissertation (MBA)--University of Pretoria, 2012. An employee who has a low level of awareness of how behaviours impact corporate reputation, and access to large online communities, could potentially expose the business to reputational risk. The vast number of individuals on these networks, combined with the low level of skill needed to publish on these sites, has resulted in comments and behaviours being amplified to a much greater audience. Employees and their behaviours represent the reality of the organisation to external stakeholders, and so offer a potential risk for reputational damage.This research used an online survey with Likert scales to test the hypotheses. The survey was sent out to a convenience sample, and then a snowballing technique was used to reach the employees within the identified companies.Managers and employees are equally aware of their impact on corporate reputation; however, they have a difference in opinion on what are acceptable topics to place in the public domain. A breach in the employee-employer psychological contract does not result in an increase in employee‟s willingness to post sensitive information in the public domain and employees are undecided as to how they feel about being prohibited from posting certain information in the public domain as an infringement of their person rights. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-07T19:23:38Z 2013-04-30 2013-09-07T19:23:38Z 2013-04-25 2012 2013-02-23 Dissertation Hoy, JS 2012, Employee behaviour in social media environments impacting corporate reputational risk, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/30604 > F13/4/176/zw http://hdl.handle.net/2263/30604 http://upetd.up.ac.za/thesis/available/etd-02232013-104429/ © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Social media Employee behaviour Corporate reputation Employee behaviour in social media environments impacting corporate reputational risk |
| title | Employee behaviour in social media environments impacting corporate reputational risk |
| title_full | Employee behaviour in social media environments impacting corporate reputational risk |
| title_fullStr | Employee behaviour in social media environments impacting corporate reputational risk |
| title_full_unstemmed | Employee behaviour in social media environments impacting corporate reputational risk |
| title_short | Employee behaviour in social media environments impacting corporate reputational risk |
| title_sort | employee behaviour in social media environments impacting corporate reputational risk |
| topic | UCTD Social media Employee behaviour Corporate reputation |
| url | http://hdl.handle.net/2263/30604 http://upetd.up.ac.za/thesis/available/etd-02232013-104429/ |