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Do local firms have a competitive advantage over multinational enterprises?
Dissertation (MBA)--University of Pretoria, 2012.
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| Format: | Thesis |
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University of Pretoria
2013
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| _version_ | 1867613518951350272 |
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| access_status_str | Open Access |
| author2 | Wocke, Albert |
| author_browse | Wocke, Albert |
| author_facet | Wocke, Albert |
| collection | Thesis |
| dc_rights_str_mv | © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2012. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/30608 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:37:25.898Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/30608 Do local firms have a competitive advantage over multinational enterprises? Wocke, Albert ichelp@gibs.co.za Janse van Rensburg, Ulrich UCTD Mode of entry Competitive advantage Bottom of the pyramid Living standard measure Multinational enterprise Dissertation (MBA)--University of Pretoria, 2012. This study describes the factors that drive competitiveness between local firms and multinational enterprises (MNE) in a retail consumer market of an emerging country. It also seeks to identify the approaches and strategies the competitors consider and adopt to maintain the advantage in the consumer market.The objective of this study is to identify the factors local firms and MNE’s will consider when competing with each other. The study also wants to identify the preferred mode of entry of MNE’s.The study will be a quantitative study where relationships between competitors and their performance in the market are measured.The results revealed that local firms do have a competitive advantage over MNE’s in the retail consumer market due to the local firm’s knowledge of the market, rather than the technology and skills. It’s also clear that MNE have a preferred mode of entry and they chose to compete in the industries where they are stronger than the local firms. Gordon Institute of Business Science (GIBS) unrestricted 2013-09-07T19:24:03Z 2013-04-30 2013-09-07T19:24:03Z 2013-04-25 2012 2013-02-23 Dissertation Janse van Rensburg, U 2012, Do local firms have a competitive advantage over multinational enterprises?, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/30608 > F13/4/180/zw http://hdl.handle.net/2263/30608 http://upetd.up.ac.za/thesis/available/etd-02232013-111029/ © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Mode of entry Competitive advantage Bottom of the pyramid Living standard measure Multinational enterprise Do local firms have a competitive advantage over multinational enterprises? |
| title | Do local firms have a competitive advantage over multinational enterprises? |
| title_full | Do local firms have a competitive advantage over multinational enterprises? |
| title_fullStr | Do local firms have a competitive advantage over multinational enterprises? |
| title_full_unstemmed | Do local firms have a competitive advantage over multinational enterprises? |
| title_short | Do local firms have a competitive advantage over multinational enterprises? |
| title_sort | do local firms have a competitive advantage over multinational enterprises |
| topic | UCTD Mode of entry Competitive advantage Bottom of the pyramid Living standard measure Multinational enterprise |
| url | http://hdl.handle.net/2263/30608 http://upetd.up.ac.za/thesis/available/etd-02232013-111029/ |