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Personal branding for career success
Dissertation (MBA)--University of Pretoria, 2012.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2013
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| _version_ | 1867613485536378880 |
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| access_status_str | Open Access |
| author2 | ichelp@gibs.co.za |
| author_browse | ichelp@gibs.co.za |
| author_facet | ichelp@gibs.co.za |
| collection | Thesis |
| dc_rights_str_mv | © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2012. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/31447 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:36:53.925Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/31447 Personal branding for career success ichelp@gibs.co.za Mr S Bluen Hatendi, Agnes Munyaradzi UCTD Branding theory Personal branding Career success Dissertation (MBA)--University of Pretoria, 2012. Branding as a concept has become a necessary and integral part of crafting a successful organisation, product or service. As such branding has become a popular subject for researchers over the last few years. Recently the focus has slowly begun to shift towards the concept of branding people. Branding people is an emerging subject of interest and is slowly gaining leverage among other popular branding methods. Despite the fact that personal branding can provide benefits for both individuals and companies, which has an impact on marketing and human resource management theory, no rigorous research in this area has yet been conducted.This research presents a conceptualisation of people as brand, based on a literature review of product branding concepts that essentially compares people branding with the main schools of thought in branding. In this way a theoretical framework has been developed that takes specific issues related to people brands into account and facilitated in the derivation of a robust conceptualisation of personal branding.The research was conducted using a self-assessment questionnaire administered to 123 knowledge professionals. The research findings showed that the knowledge professionals’ personal brand relied heavily on possessing deep career insights, networking and the acquisition of higher levels of education. Gordon Institute of Business Science MBA (Business Administration) restricted 2013-09-09T12:16:03Z 2013-04-29 2013-09-09T12:16:03Z 2013-04-25 2012-04-29 2013-02-16 Dissertation Hatendi, AM 2012, Personal branding for career success, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-02162013-175814/ > F13/4/166/zw http://hdl.handle.net/2263/31447 http://upetd.up.ac.za/thesis/available/etd-02162013-175814/ en © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Branding theory Personal branding Career success Personal branding for career success |
| title | Personal branding for career success |
| title_full | Personal branding for career success |
| title_fullStr | Personal branding for career success |
| title_full_unstemmed | Personal branding for career success |
| title_short | Personal branding for career success |
| title_sort | personal branding for career success |
| topic | UCTD Branding theory Personal branding Career success |
| url | http://hdl.handle.net/2263/31447 http://upetd.up.ac.za/thesis/available/etd-02162013-175814/ |