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A usability study of two printed pamphlets designed to inform small scale farmers about best agricultural practices
Dissertation (MA (Development Communication))--University of Pretoria, 2006.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2013
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| _version_ | 1867613689310347264 |
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| access_status_str | Open Access |
| author2 | Snyman, M.E. (Martha Elizabeth) |
| author_browse | Snyman, M.E. (Martha Elizabeth) |
| author_facet | Snyman, M.E. (Martha Elizabeth) |
| collection | Thesis |
| dc_rights_str_mv | © 2006, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MA (Development Communication))--University of Pretoria, 2006. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/31547 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:40:08.409Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/31547 A usability study of two printed pamphlets designed to inform small scale farmers about best agricultural practices Snyman, M.E. (Martha Elizabeth) delphia.skosana@sita.co.za Skosana, Delphia Sibongile Pamhlet Message Development communication Verbal sign Information Visual sign UCTD Dissertation (MA (Development Communication))--University of Pretoria, 2006. The objective of this study is to investigate the effectiveness of messages designed to communicate information to developing communities and to explore the socio-economic and demographic factors contributing to this. Small-scale farmers in three selected areas in North-West Province, namely, Makouspan, Naaupoort and Kareepoort, were selected for this purpose. The hypothesis of this study is that the dissemination of information will not be effective if the messages are not stated clearly. In order to test this hypothesis, two messages, namely, “The cultivation of maize” and “How to get your soil tested”, were selected to determine the usability and effectiveness of the messages. The study reveals a difference in the level of literacy and comprehension among the three experimental groups, as the level of interaction with the messages in Kareepoort was better than that in Makouspan and Naaupoort. Respondents in Kareepoort revealed a higher level of literacy and education, which could be the reason why they showed a better understanding of the messages than was the case in the other two areas. Poor education, a low level of literacy, old age and poor eyesight not only result in the peoples’ inability or unwillingness to read, but could also be the reason for the high level of unemployment in the areas. Especially older people experienced difficulties with both visual and verbal signs, but the pictures which were used helped most of the respondents to grasp the information and therefore get the message. The pictures also indicate that the way the information was repackaged is ideally suited for the target group. The hypothesis of this study was proven in the sense that the designed messages were both effective and ineffective, as they were clear to the majority but unclear to the minority of the respondents. This study raises issues which, if attended to, could improve the dissemination of information to the developing communities, for example, providing messages with real photographs. Information Science MA (Development Communication) Unrestricted 2013-09-09T12:21:57Z 2006-10-30 2013-09-09T12:21:57Z 2006-02-16 2006-10-30 2006-02-21 Dissertation Skosana, D 2006, A usability study of two printed pamphlets designed to inform small scale farmers about best agricultural practices, MA(Development dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-02212006-154526/ > http://hdl.handle.net/2263/31547 http://upetd.up.ac.za/thesis/available/etd-02212006-154526/ en © 2006, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf University of Pretoria |
| spellingShingle | Pamhlet Message Development communication Verbal sign Information Visual sign UCTD A usability study of two printed pamphlets designed to inform small scale farmers about best agricultural practices |
| title | A usability study of two printed pamphlets designed to inform small scale farmers about best agricultural practices |
| title_full | A usability study of two printed pamphlets designed to inform small scale farmers about best agricultural practices |
| title_fullStr | A usability study of two printed pamphlets designed to inform small scale farmers about best agricultural practices |
| title_full_unstemmed | A usability study of two printed pamphlets designed to inform small scale farmers about best agricultural practices |
| title_short | A usability study of two printed pamphlets designed to inform small scale farmers about best agricultural practices |
| title_sort | usability study of two printed pamphlets designed to inform small scale farmers about best agricultural practices |
| topic | Pamhlet Message Development communication Verbal sign Information Visual sign UCTD |
| url | http://hdl.handle.net/2263/31547 http://upetd.up.ac.za/thesis/available/etd-02212006-154526/ |