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Respect as a factor influencing the value proposition for low income consumers
Dissertation (MBA)--University of Pretoria, 2013.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2014
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| _version_ | 1867613726805327872 |
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| access_status_str | Open Access |
| author2 | Chipp, Kerry |
| author_browse | Chipp, Kerry |
| author_facet | Chipp, Kerry |
| collection | Thesis |
| dc_rights_str_mv | © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2013. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/40590 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:40:44.121Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2014 |
| publishDateRange | 2014 |
| publishDateSort | 2014 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/40590 Respect as a factor influencing the value proposition for low income consumers Chipp, Kerry ichelp@gibs.co.za Williams, Patricia UCTD Moral education Respect for persons Consumer satisfaction Low-income consumers Dissertation (MBA)--University of Pretoria, 2013. The purpose of this study was to explore the interaction between respect or disrespect and the customer value proposition, including identifying experiences of respect or disrespect, within the context of low income consumers. The study was conducted by means of exploratory research, applying the critical incident technique, whereby a positive and a negative experience in the marketplace was analysed for each low income participant. The study showed that low income consumers value respect in the marketplace, and are typically prepared to pay a premium for respectful treatment. As regards disrespectful treatment, the study showed that low income consumers have a strong tendency to complain when faced with disrespect, and if this is not remedied, the low income consumer is extremely likely to not purchase from the relevant supplier then or in the future, regardless of price or convenience. This study also highlighted various actions or behavior categories that low income consumers consider respectful or disrespectful within the marketplace. lmgibs2014 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2014-07-07T12:25:44Z 2014-07-07T12:25:44Z 2014-04-30 2013 Mini Dissertation Williams, P 2013, Respect as a factor influencing the value proposition for low income consumers, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/40590> http://hdl.handle.net/2263/40590 en © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Moral education Respect for persons Consumer satisfaction Low-income consumers Respect as a factor influencing the value proposition for low income consumers |
| title | Respect as a factor influencing the value proposition for low income consumers |
| title_full | Respect as a factor influencing the value proposition for low income consumers |
| title_fullStr | Respect as a factor influencing the value proposition for low income consumers |
| title_full_unstemmed | Respect as a factor influencing the value proposition for low income consumers |
| title_short | Respect as a factor influencing the value proposition for low income consumers |
| title_sort | respect as a factor influencing the value proposition for low income consumers |
| topic | UCTD Moral education Respect for persons Consumer satisfaction Low-income consumers |
| url | http://hdl.handle.net/2263/40590 |