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Regional groupings, competitiveness and the potential for clusters in the wine industry
Dissertation (MBA)--University of Pretoria, 2013.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2014
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| _version_ | 1867613498968637440 |
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| access_status_str | Open Access |
| author2 | Vermaak-My, Andre |
| author_browse | Vermaak-My, Andre |
| author_facet | Vermaak-My, Andre |
| collection | Thesis |
| dc_rights_str_mv | © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2013. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/40648 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:06.816Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2014 |
| publishDateRange | 2014 |
| publishDateSort | 2014 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/40648 Regional groupings, competitiveness and the potential for clusters in the wine industry Vermaak-My, Andre ichelp@gibs.co.za Sussman, Wayne UCTD Wine and wine making -- Economic aspects Wine industry -- South Africa Dissertation (MBA)--University of Pretoria, 2013. Before 1994 the South African wine industry was largely isolated from the global market. Access to markets after 1994 meant that South Africa had to adapt its product quality, style and operating procedures to compete internationally. In recent years, labour unrest and trade regulations have hampered both the reputation and the ability of South African wine producers to penetrate the export market. Using the theoretical framework of cluster theory and generic marketing this inquiry investigates whether regional groupings and clusters could result in the South African wine industry becoming more competitive. This inquiry examines the role of regional identity, generic marketing, research and development, policy, and leadership in driving competitiveness in the wine industry and whether the potential for clusters exists through wine routes in South Africa. The study employs an exploratory research model which utilised semi structured interviews. The findings suggest that the research and development component of South Africa’s wine industry lags behind other New World wine producing nations, and that none of the three tiers of government are in the process of creating conditions which would be conducive for the formation of clusters. The results also indicate that wine routes have a positive effect on regional identity, and that generic marketing complements the activities of boutique wine farmers. lmgibs2014 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2014-07-08T11:12:01Z 2014-07-08T11:12:01Z 2014-04-30 2013 Mini Dissertation Sussman, W 2013, Regional groupings, competitiveness and the potential for clusters in the wine industry, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/40648> http://hdl.handle.net/2263/40648 en © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Wine and wine making -- Economic aspects Wine industry -- South Africa Regional groupings, competitiveness and the potential for clusters in the wine industry |
| title | Regional groupings, competitiveness and the potential for clusters in the wine industry |
| title_full | Regional groupings, competitiveness and the potential for clusters in the wine industry |
| title_fullStr | Regional groupings, competitiveness and the potential for clusters in the wine industry |
| title_full_unstemmed | Regional groupings, competitiveness and the potential for clusters in the wine industry |
| title_short | Regional groupings, competitiveness and the potential for clusters in the wine industry |
| title_sort | regional groupings competitiveness and the potential for clusters in the wine industry |
| topic | UCTD Wine and wine making -- Economic aspects Wine industry -- South Africa |
| url | http://hdl.handle.net/2263/40648 |